Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

Blog Exercises: The IKEA Effect for Bloggers

The Ikea Effect was coined by researchers who found out what we all know but rarely admit, we put too much ownership into our own brainchild ideas and concepts. In other words, we tend to fall in love with our own ideas and creations. If you have ever been around kids, you’ve probably had that […]

Blog Exercises: How to Add Headings to Your Post Articles

I’ve mentioned using headings in your post articles throughout these Blog Exercises. Let’s look closer at these HTML tags that help you structure and increase the readability of your blog posts. Headings are HTML tags used to set the section or subsection titles within your blog posts. They divide your content into sections, but they […]

Blog Exercises: Does Your Site Look Spammy?

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]

Blog Exercises: How Many Words in a Link?

How many words should you put into a link? Is there a rule? There isn’t a rule but there are good standards and practices. These state that two words should be the minimum, and only enough words to compel someone to click through to the linked source. The words must also imply the link’s destination […]

Creating Footnotes in WordPress

Among the many techniques students and clients request in my WordPress and blogging workshops and classes1, requests for creating footnotes in WordPress are rare, but they do happen. There are very distinctive differences between traditional writing and web publishing styles.2 Footnotes have been replaced by links to cite a reference or resource to support the […]

Blog Exercises: Fix Images in Your Content

One of the most popular help requests on the WordPress forums is how to make the post text wrap around images. I wrote “Wrapping Text Around Images” in the WordPress Codex as a starting point many years ago. I explain it further in “How to Add Images in Your Post Content” on Lorelle Teaches, going […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Blog Exercises: Random Editing Day

Welcome to the first “Random Editing Day” as part of the Blog Exercises series. The purpose of Random Editing Day is to help you edit and upkeep your site, but also to revisit and revise posts of the past. Throughout this year we are going to have monthly editing exercises to help you flex your […]

A Day of Healing and Suffering at the Clackamas Mall

“I feel greedy.” We stood in the cold outside the Clackamas Mall, arms wrapped around each other, watching the crowd expand to release individuals and couples to step forward and place their candles on the memorial stage. The faces of the two deceased smiled over the mournful group gathered before them. The photographs were snapshots […]

Writing Tips: The Art of the Product Review

The social of shopping continues to delight me as I come to depend more and more on what others say about a product before I hand over my money. Aren’t you? It’s not just purchases. I depend upon the ratings and comments on WordPress Plugins and WordPress Themes. Part of my fascination with social shopping […]

Business of Blogging: Purpose, Customers, and Content

Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]

7 Blogging Steps Even Veteran Bloggers Forget

Originally published in Blogger and Podcaster Magazine and updated. I write for a variety of online and offline magazines. They’ve graciously permit me to republish my articles. Participating in a recent multiple guest blogger event, I edited and review posts by many top bloggers before publishing. I was rather stunned to find that even veteran […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

WordPress Theme Panel at WebVisions 2012

Webvisions is in Portland, Oregon, May 16-18, 2012, and I’ll be there presenting “Crank WordPress to 11” featuring four top WordPress designers and developers showcasing how they have pushed WordPress beyond traditional limits and taking your questions about how they do it and if WordPress can take it. Friday, May 18, at 1:30PM, I’ll be […]