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Search Results for: clicks

The Demographics of Who Clicks on Ads

In Who Clicks on Ads? And What Might This Mean? by Apophenia, there is an interesting discussion going on about ad-generated revenue on blogs and websites. Advertising is the bread and butter of the web, yet most of my friends claim that they never click on ads, typically using a peacock tone that signals their […]

Blog Exercises: Taking Inventory on What Keeps You Blogging

The recent major desktop computer crash has left me reeling. I thought I had all my data backed up. For the most part, I did. What I didn’t have backed up was my programs. Getting back up to speed fast, I’ve had to prioritize the programs I had download and install. Yes, download. Who gets […]

Blog Exercises: Creating Influential Connections

In “Why a Link Post Should Be Like Mingling at a Party,” my friend Jan of Circular Communication described it this way. Imagine you are at a party. You mingle and meet someone you know. You do not know her well, but well enough to appreciate her. You also have an idea what interests her, […]

Blog Exercises: Patterns in the Stats

As we proceed through this year of blogging tips and exercises, we’ll talk more about statistics and web analytics to help you check in with yourself that you are on the right track. Today’s blog exercise is to familiarize yourself with tracking your site’s stats, learning the key numbers and data to watch. I introduced […]

Blog Exercises: When Your Site Design Owns You

Yesterday a long-time client called me up in tears saying, “I can’t do this any more. My site design owns me, I don’t own it. It’s too confusing. It’s too much work!” Several years ago, she’d chosen a Magazine-style WordPress Theme. The structure was based upon the standard magazine-style, sticky posts for the slider/carousel at […]

Blog Exercises: What’s the View Through Your Binoculars

One of my favorite things is a framed picture by Matt Mullenweg of an old set of mounted binoculars. The eye pieces are worn and the blue paint on the metal binoculars looks like it’s not the first coat of paint it has seen. It’s wonderful, and I find new meaning in it every time […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: FAQs

A FAQ is a web page featuring “Frequently Asked Questions.” Does your site need a FAQ? Most sites do not need a FAQ Page. Yours might. How do you know if your website needs a FAQ? If your site offers products and services, a FAQ may be necessary to answer frequently asked questions about the […]

Blog Exercises: How to Write about Something Someone Else Wrote

In the early development of the web, blogs were classified as echo chambers, vessels of redundant content as every original idea was shared, reshared, quoted, and spread across the web at rapid speed. Some estimates state that less than 2% of all the content on the web is original. It’s mostly regurgitation of the same […]

Blog Exercises: Excerpts and Continue Reading

Encountered the front page of a blog where the posts ran on and on and on and on, stretching across the length of the page? Do you ever wish you had more control over the length of your posts on the front page of your site? This Blog Exercise explores the use of the “more” […]

Blog Exercises: How Many Words in a Link?

How many words should you put into a link? Is there a rule? There isn’t a rule but there are good standards and practices. These state that two words should be the minimum, and only enough words to compel someone to click through to the linked source. The words must also imply the link’s destination […]

Creating Footnotes in WordPress

Among the many techniques students and clients request in my WordPress and blogging workshops and classes1, requests for creating footnotes in WordPress are rare, but they do happen. There are very distinctive differences between traditional writing and web publishing styles.2 Footnotes have been replaced by links to cite a reference or resource to support the […]

Check Out the New Media Manager in WordPress

WordPress.com users were greeted with a new Media Manager over the weekend. This is the new media uploader coming in WordPress 3.5 when it releases December 5, 2012. For most of us, this is a long-awaited, dream come true. The clunky WordPress Image Uploader is gone, replaced with one more visual and easy-to-use. The announcement […]

WordPress 3.4 Green is Good to Go

WordPress 3.4 is out, named “Green” in honor of jazz guitarist and composer Grant Green. Green is a great nickname for this hot release of WordPress, bringing with it some excellent new features and improvements. As with all WordPress upgrades, it is recommended you backup your full WordPress site, database and all files, before upgrading. […]

What are the Essential WordPress Plugins You Can’t Live Without?

In my WordPress session at Barcamp Portland this past weekend, one of my favorite questions started the discussion: What are the most essential, must-have WordPress Plugins? My answer? None. Okay, not really. My honest answer is one: Akismet. Spam is the bane of our web experience. It comes in our emails and site comments. While […]

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