Writing for the Web Course Starts June 3, 1013

I will be teaching “Writing for the Web” at Clark College Corporate and Continuing Education in Vancouver, Washington, Tuesdays and Thursdays, June 3 – July 8, 2013. The class will be at the West Coast Bank Building in downtown Vancouver, Washington, just a few minutes from downtown Portland, Oregon. Writing on the web is now […]

Blog Exercises: Where Are You?

After agreeing to take on a writing assignment regarding Oregon history, I happily settled down to do a little preliminary online research. Because some of the towns I needed to research were located in areas I was not completely familiar with, I was relying on their local websites to point me to what I needed […]

Blog Exercises: What is Your Posting Response Assessment?

A few years ago, the US Air Force created the Air Force Web Posting Response Assessment (PDF), a flow chart that takes their Public Affairs Agency and other agencies involved in web publishing and social media through a step-by-step evaluation of how to respond to comments and interactivity on social media sites. The steps flow […]

Blog Exercises: Bottom Up Editing

What if you blogged from the bottom up? In this Blog Exercise I’d like you to take a look at the article you are working on, preparing to publish it on your site, and take the last paragraph and put it at the top. We are often locked into our basic language education that taught […]

Blog Exercises for February

We’ve completed the second month of Blog Exercises in February. Are you still with me? Here is the list. Blog Exercises: Taking a Risk With What You Blog About Blog Exercises: Honor the Past with Anniversaries and Birthdays Blog Exercises: Your Byline Blog Exercises: Comments and The Blog Bullies Blog Exercises: Backlinks Blog Exercises: Category […]

Blog Exercises: Feed Readers

Without the feed reader, my blogging life would be seriously hard work. Feed, commonly misidentified as RSS, is the proper name for the contextual version of your site as distributed through various feed types such as RSS, Atom, XML, etc. They are basically your posts stripped of your website design, read like articles in a […]

Blog Exercises: Schedule Blogging Time

When do you blog best? I do my best blogging between 8AM and 1PM, then in the evening between 8PM and 11:30PM. When is your best time for creative thought, writing, and blogging? I blog professionally in addition to teaching, training, and public speaking on blogging, WordPress, and social media, so blogging is my life. […]

Creating Footnotes in WordPress

Among the many techniques students and clients request in my WordPress and blogging workshops and classes1, requests for creating footnotes in WordPress are rare, but they do happen. There are very distinctive differences between traditional writing and web publishing styles.2 Footnotes have been replaced by links to cite a reference or resource to support the […]

Blog Exercises: How Many Posts?

How many posts do you need to publish a year on your site? Have you counted? Do you schedule them in a way to count each post over a day, week, month, or year? At my peak, I pushed 1,975 posts a year. Yes, someone counted. The number frightened me. I had to break it […]

Blog Exercises: How to Publish Code

I blog about the technical side of blogging, about WordPress, WordPress Plugins, WordPress Themes, HTML, CSS, web design – code. I often blog about code. And people ask me code questions. I’ve become an expert in writing code so it looks like code on web pages. The time may come, or you may have already […]

Blog Exercises: Update Your Author Description

Who are you? What do you do? How do you let the world know who you are on your blog? We’ll dig into your About Page later. For now, this blog exercise is dedicated to updating your profile on your site. In my popular series, “Managing Multiple Bloggers in WordPress,” I covered more than you […]

Blog Exercises: Clean Up Your Most Popular Posts

“It’s dated 2008. It must be useless.” This was the response to an article I tweeted out recently. Yes, the article was dated 2008. Did that mean it wasn’t a valid, timely, and invaluable resource? It was, but that’s not the point. Some people equate old with useless. With the aging population gaining the majority […]

Blog Exercises: Weather Reports

February is a month of dramatic weather for many parts of the world. Sometimes January is fierce, and February slows the season down or speeds it up with floods, snows, rains, and sudden bursts of warm temperatures, creating a false Spring, fooling trees and flowers. Sometimes January was the lamb and February brings devastation from […]

Blog Exercises: Trackbacks

Trackbacks are like an invitation to a party. It is also like legitimate gossip. Trackbacks are notes telling you that someone is talking about you. Trackbacks are part of the important connections that form the true sense of the “web” on the Internet. WordPress and most modern publishing platforms generate trackbacks automatically. As common as […]

Blog Exercises: Quoting and Blockquotes

In “Copyright: How to Quote and Cite Sources,” I explain all the details you need to know about how to quote and cite other sources. Let’s review for this Blog Exercise. According to International Copyright Law, you are allowed to quote from original sources without violating copyright law if you copy content in accordance with […]