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Author Archives: Lorelle VanFossen

Lorelle VanFossen is a trainer and consultant in WordPress, User Experience (UX), blogging, social media, and online business. She is currently teaching WordPress at Clark College in Vancouver, Washington, and Portland Community College – Rock Creek (PCC), in Beaverton, Oregon, in addition to private training and various public workshops.

She is author and host of Lorelle on WordPress covering WordPress and blogging tips, help, and advice for beginners to advanced users. She is also the author of the book, Blogging Tips: What Bloggers Won’t Tell You About Blogging, Social Media for Crafters, and other books and ebooks on blogging, social media, web publishing – you name it. She is also the Official Disruptive Thinker behind Bitwire Media which produces a variety of podcasts, shows, and sites. She travels the world speaking and providing training programs on blogging, social media, and web publishing, often found wandering around WordCamps and other WordPress Events and blog and online business conferences, and tends to just love helping people have their say online.

Blog Exercises: Trust the Crowds

In an October issue of “Science News,” an article on the “Deep Network” monitoring of the sea floor, reported on how the general public may monitor the sea floor through the Neptune system of underwater microphones and web cams through LIDO (Listening to the Deep Ocean) (requires Flash). New discoveries have been made by citizens […]

Blog Exercises: Learning From a Mentor Makes You Better

“What One of the World’s Great Novelists Learned About Writing from David Ogilvy” on Copyblogger tells the story of how famous author Salman Rushdie learned copywriting and writing in general from another great copywriter, David Ogilvy. Imagine it’s your job to convey the taste of a chocolate bar in just one word. And by the […]

Blog Exercises: Bye Bye to Dumb Drafts

Demian Farnworth of Copyblogger wrote a brilliant article, “5 1/2 Reasons You Should Kill a Draft Blog Post. It’s today’s blog exercise. In summary, Demian’s tips are: The idea sounds bad to you days later. It’s likely to create controversy you don’t want. It looks like something you wrote last year. It looks like stolen […]

Blog Exercises: A Link List Post to Dazzle Readers

In blog exercises on making lists and making your lists pretty, we worked on the links, understanding how they work and formatting your styles. In this blog exercise, I want to focus on the content within those links, the real reason people love those link lists. I’d like to cite my friends at Daily Blog […]

Blog Exercises: Push Your Writing Forward

Blogging is about writing. Let’s not forget that. And now is the time to test your writing skills. The Tomorrow Project by The Society for Science and the Public is promoting contest for a science fiction story about the kind of future you want to live in when the future comes to call. They are […]

Blog Exercises: Trending

In social media, trending are topics attracting the attention of most of the people in that moment. Unfortunately, trending topics are self-feeding. If something ends up top of the trending list, it becomes an accident alongside the highway. Everyone wants to slow down and take a look. Walking by a student glued to their computer, […]

Blog Exercises: Blogging Loss and Grief

Loss is a part of life. This year, I’ve lost friends, family, and pets, and some days the sadness permeates everything. Other days, we laugh and smile. As with all things, in time, the balance between sunshine and dark shifts the scale towards sunshine. Grief is often best when shared, at least during the earliest […]

Blog Exercises: Priorities

A friend’s son was working on a school project when I asked him a question. “Not now, Lorelle. I don’t have the bandwidth.” Unfortunately, I’ve had to use it over the past month too many times. Consider this an apology for letting this site lapse recently for these Blog Exercises. Research published in “Scarcity: Why […]

Blog Exercises: Make a List of Everything on Your Site

Today’s blog exercise will require a little time, magnifier, and a score card. Well, maybe not one of those items. I want you to grab a piece of paper and load up the front page of your site in a browser. Zoom in so you can really see it up close and personal. Start counting. […]

Blog Exercises: To Comment or Not to Comment

In the September 20, 2013, issue of the New York Times, an article caught my eye called “No Comments.” It is also available on Umano via mobile app or desktop for a listen. The article by Michael Erard discusses comments on the web, including a long look back at the history of interactivity on the […]

Blog Exercises: Site Models

In “WordPress Site Models” I describe the three main formats for a site layout. They are static, blog, and hybrid. Each site model works for a variety of content and presentation of that content, though some work better for specific types of sites. A static site model, even in WordPress, uses Pages and not posts […]

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

Blog Exercises: Choose an Appropriate Gravatar for Your Readers

All WordPress sites have Gravatars integrated into the core. Gravatars are Globally Recognized Avatars, images that represent you in blog posts comments, featured author images (integrated with Gravatars), author images, BuddyPress, and other Gravatar-enabled features. Near the beginning of this year of blog exercises, you were asked to add or update your Gravatar to represent […]

Blog Exercises: Current Events September

It’s time to blog the news and current events for September in our Blog Exercises. This month, I want you to dig deeper into the news, targeting your specific industry and niche. With several months of blogging the news once a month under your belt, you should have set up some good resources in your […]

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