Stories of Our Journeys: The First Step Begins With You

One of the projects I am most proud of being a part of is the brand new Stories of Our Journeys produced by Bitwire Media as part of the Making My Life Network. Working with the incredible Kym Huynh, Stories of Our Journeys is a dream come true. Two years ago, Kym and I talked […]

Blog Exercises: What Are You Missing?

Frogs redefine my thoughts about amphibians annually. As a child, spring was for tadpoles and summers were for frogs in the swamps, ponds, and ditches around my country ranch in the Pacific Northwest. Moving to Oregon’s Coastal Mountain range west of Portland, my winters are spent driving up the foothills like a crazy person, avoiding […]

Blog Exercises: Dissecting Post Categories

In a recent article, Noah Weiss shared his struggle to figure out categories and tags on his personal site. I know many of you following these Blog Exercises have also struggled to figure out your categories, so I thought Noah’s site would be a perfect example, He has gratefully given me permission to rip his […]

Blog Exercises: The Search for Like Minds

I tat. My 95 year old grandmother-in-law taught me almost 20 years ago. Tatting is 17th century lace making based upon island and coastal women looking for something to do besides fixing fishing nets for the men of the village. They got creative with their netting shuttles to make fine lace doilies, scarfs, edging, table […]

Blog Exercises: Editorial Calendar Check-in

If you have been with me since January on these blog exercises, it is time to check in with your editorial calendar again. If you are new, welcome, and take time to read the previous posts on the editorial calendar to help you catch up. Blog Exercises: The Editorial Calendar Blog Exercises: Blogging with the […]

Blog Exercises: Does Your Site Look Spammy?

Does your site look spammy? How would you know whether or not your site looks spammy? It’s time for a spam check. Web design is hard, especially if you aren’t an expert. Yet, in many ways you are an expert if you are a fan of the web. You’ve seen enough sites to know the […]

Blog Exercises: How to Tag Posts

Categories are your site’s table of contents. Tags are your index words. While it is simple to explain the two basic organizational and navigation elements of a WordPress site, coming up with tags for each post is a struggle many bloggers battle. Tags represent micro-categorization of your site’s content. It helps the visitor find closely […]

Writing for the Web Course Starts June 3, 1013

I will be teaching “Writing for the Web” at Clark College Corporate and Continuing Education in Vancouver, Washington, Tuesdays and Thursdays, June 3 – July 8, 2013. The class will be at the West Coast Bank Building in downtown Vancouver, Washington, just a few minutes from downtown Portland, Oregon. Writing on the web is now […]

Go to the 10th Anniversary of SOBCon in Chicago

I want to live in a world where my word and expertise initiates action in others. I want to say a few words and watch people jump. I promise to use this power rarely, but if I do, I would like you to act now. If I had such a power, I would say the […]

Blog Exercises: Schedule Blogging Time

When do you blog best? I do my best blogging between 8AM and 1PM, then in the evening between 8PM and 11:30PM. When is your best time for creative thought, writing, and blogging? I blog professionally in addition to teaching, training, and public speaking on blogging, WordPress, and social media, so blogging is my life. […]

Blog Exercises: Comments and The Blog Bullies

No matter what we do or say, there will always be bullies and mean people. Some are mean intentionally, some can hurt unintentionally. And then there are those moments when we read the black letters on the white screen too much in-between the lines and come away feeling sick to your stomach. Welcome to the […]

Classes and Workshops

The following are classes and workshops offered by Lorelle VanFossen. Writing for the Web June 3 – July 8, 2013 Clark College Corporate and Continuing Education Tuesdays and Thursdays from 9am – noon in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. USD $179 This writing class […]

Happy Anniversary WordPress: The Beginnings

On August 16, 2005, Lorelle on WordPress became blog ID number 72 on the brand new WordPress.com. The first post was appropriately titled “Lorelle on WordPress” to introduce the site. Looking back, it’s amazing how true to form that I’ve kept the mission of this site all these years later as proposed in the first […]

Writing for the Web Course

February 18 – March 25, you will find me teaching “Writing for the Web” for Clark College Corporate and Continuing Education on Mondays from 1:30-4:30PM in the West Coast Bank Building in downtown Vancouver, Washington, just across the river from Portland, Oregon. Come join me! This is the first class of its kind at the […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]