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Business of Blogging: Purpose, Customers, and Content

Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]

A Clear Blog Purpose Will Make or Break Your Blog

Blogging Bits offers “A Beginner’s Teeny Weeny Guide to Blogging”, a simple step-by-step resource list of articles from around the blogosphere covering a variety of blog tips and techniques. The list includes: Setup Promotion Monetization Miscellaneous good practices The comments include other recommendations that are worth tracking, too.

Genealogy Blog: Starting With a Purpose and a Plan

A bit ago I announced I was starting a series of articles about building a new WordPress blog from scratch. Here it begins. I’ve been researching my family’s genealogy since I was a teenager, and recently a fantastic series of events resparked my enthusiasm. Over the past few months I’ve been doing even more research […]

Why Do You Blog? Do You Have a Purpose?

I will spend some time soon writing more about why people blog, but I ran across a wonderful post by Greg Balanko-Dickson called “Am I a Lazy Writer”. In the post, he addresses the issues of why he blogs. The real reason I started writing online and sharing business information, tips and articles and now […]

The Web is All About The Writing

Reading “7 Things You Need to Know about SEO in 2014” from Compete Pulse, I was fascinating to read that “size matters:” Most blog posts range between 400 and 600 words, but the ideal length for highest ranking is actually around 1,500. Many still believe that a successful website is one that offers the information […]

Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

WordPress For Writers: WordPress Author Sites

In this part of my series on WordPress For Writers, I’ll cover the basic things to consider when using WordPress on site promoting the work of writers and authors. For more on the subject, see other articles in the WordPress for Writers and Authors series. This article assumes you have some basic familiarity with WordPress […]

WordPress For Writers

I will be speaking this year at several workshops and conferences on the subject of “WordPress for Writers.” The workshop covers the basic elements of WordPress content structure and organization, then adds the complexities of a site for writers and authors. This is one of a series of articles on WordPress for Writers and Authors. […]

Blog Exercises: Why We Dig

In the October issue of The Christian Science Monitor, I found this from John Yemma, Monitor Editor: Why we dig, and what we may find Sometimes a portal opens into the world of legend. A stone is rolled away from an Egyptian tomb revealing a 3,300 year old Pharaoh’s power and wealth. A Roman city […]

Blog Exercises: If You Wouldn’t Do It In Public, Would You Do It Online?

If you wouldn’t do it in public, would you do it online? Unfortunately for many, the answer is a resounding YES! However, most of us have some…whatever you call it…oh, yeah, class, ethics, moral fiber, manners – etiquette. I’m not the Dear Abby of social norms, but I’m first in line to tell you that […]

Blog Exercises: When You Assume…

One of the class projects for my WordPress college course involved the students working together on a single broken post to find all the errors in the content. Typically, this is a quick test of their basic coding skills, but this quarter’s students are not typical. They are exceptional. The goal was to identify and […]

Blog Exercises: Intentional Blogging

One of the things I work with in teaching writing for the web and blogging is to blog intentionally. I call it “content with intent.” Content with Intent From the very first of these Blog Exercises I’ve preached content with intent, blogging with every intention filled with purpose, goals, and incentive. Specifically self-incentive, a self-motivated […]

Blog Exercises: Ingredients of a Professional Site

Two questions on the same day triggered this blog exercise. I was asked by a student in my WordPress class recently what defined a “professional blog.” I told him it was one that met all the criteria for a well-designed, well-formed site that met web standards. This is a good definition, but lacked specifics. A […]

Blog Exercises: Make a List of Everything on Your Site

Today’s blog exercise will require a little time, magnifier, and a score card. Well, maybe not one of those items. I want you to grab a piece of paper and load up the front page of your site in a browser. Zoom in so you can really see it up close and personal. Start counting. […]

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

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