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Big Business – Listen to Bloggers, Please

Holtz has a great article, “Customer Service on the Edge”, which explains why bloggers are so important to businesses. Companies that listen to bloggers have a unique opportunity to improve their reputations and win converts to their business models. Listening, after all, is a critical element of communication, but one that most organizations employing traditional […]

WordPress For Writers: WordPress Author Sites

In this part of my series on WordPress For Writers, I’ll cover the basic things to consider when using WordPress on site promoting the work of writers and authors. For more on the subject, see other articles in the WordPress for Writers and Authors series. This article assumes you have some basic familiarity with WordPress […]

Blog Exercises: How to Create a Blogger Identity

A rebroadcast of “How Much Does Your Name Matter?” from Freakonomics Radio looked at the impact of a name on society, perception, prejudice, and ability to succeed. Indeed, there is some evidence that a name can influence how a child performs in school and even her career opportunities. There’s also the fact that different groups […]

Blog Exercises: Taking Inventory on What Keeps You Blogging

The recent major desktop computer crash has left me reeling. I thought I had all my data backed up. For the most part, I did. What I didn’t have backed up was my programs. Getting back up to speed fast, I’ve had to prioritize the programs I had download and install. Yes, download. Who gets […]

Blog Exercises: Ingredients of a Professional Site

Two questions on the same day triggered this blog exercise. I was asked by a student in my WordPress class recently what defined a “professional blog.” I told him it was one that met all the criteria for a well-designed, well-formed site that met web standards. This is a good definition, but lacked specifics. A […]

Blog Exercises: Trust the Crowds

In an October issue of “Science News,” an article on the “Deep Network” monitoring of the sea floor, reported on how the general public may monitor the sea floor through the Neptune system of underwater microphones and web cams through LIDO (Listening to the Deep Ocean) (requires Flash). New discoveries have been made by citizens […]

Blog Exercises: To Comment or Not to Comment

In the September 20, 2013, issue of the New York Times, an article caught my eye called “No Comments.” It is also available on Umano via mobile app or desktop for a listen. The article by Michael Erard discusses comments on the web, including a long look back at the history of interactivity on the […]

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

Blog Exercises: Debate Ethics

A premie baby is causing debates and controversy about medical research projects. A debate on plant ethics questions over the humane treatment of plants opposes yet is related to the debate on ethical treatment of animals as food sources. Advanced research on stem cells and human cloning is debatable on all sides, especially when news […]

Blog Exercises: When Your Site Design Owns You

Yesterday a long-time client called me up in tears saying, “I can’t do this any more. My site design owns me, I don’t own it. It’s too confusing. It’s too much work!” Several years ago, she’d chosen a Magazine-style WordPress Theme. The structure was based upon the standard magazine-style, sticky posts for the slider/carousel at […]

Blog Exercises: Collect Your Quotes

I was sitting in a business conference listening to a speaker expound upon the many reasons why we must blog, and choked on my hot tea when I heard her say to the two hundred people in the audience, “Blog comments are mini resumes. Let them speak well of you.” In 2006, I wrote those […]

Blog Exercises: What’s the View Through Your Binoculars

One of my favorite things is a framed picture by Matt Mullenweg of an old set of mounted binoculars. The eye pieces are worn and the blue paint on the metal binoculars looks like it’s not the first coat of paint it has seen. It’s wonderful, and I find new meaning in it every time […]

Blog Exercises: Organize Your Content

In “The Giant Blog Exercise Check List Part 1” I presented you with a giant list of all the posts I’ve published in these Blog Exercises so far in 2013. It was an amazing exercise and it is now your turn to do the same exercise. Your blog exercise today is to create a link […]

Blog Exercises: How to Respond to a Copyright Violation

While I know that you would never violate anyone’s copyright and publish other people’s content without proper citation or permission, there are hundreds of thousands who think that if it is on the web, it’s free to use and abuse. Accusations of copyright violations are big deals. Some top journalists, writers, photographers, musicians, software developers, […]

Blog Exercises: Timey Whimey Tangents

As I was saying yesterday…was it yesterday? No, it was the day before. I was at the college yesterday. I have no life on college days. It’s all college all the day. So it must have been the day before. It was sunny and hot. I don’t like heat. Don’t have the system for it. […]

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