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How to Write an Editorial Article Online

For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]

Blog Exercises: How to Create a Blogger Identity

A rebroadcast of “How Much Does Your Name Matter?” from Freakonomics Radio looked at the impact of a name on society, perception, prejudice, and ability to succeed. Indeed, there is some evidence that a name can influence how a child performs in school and even her career opportunities. There’s also the fact that different groups […]

Blog Exercises: How to Respond to a Copyright Violation

While I know that you would never violate anyone’s copyright and publish other people’s content without proper citation or permission, there are hundreds of thousands who think that if it is on the web, it’s free to use and abuse. Accusations of copyright violations are big deals. Some top journalists, writers, photographers, musicians, software developers, […]

Blog Exercises: How to Tag Posts – The Quiz

In “Blog Exercises: How to Tag Posts,” I covered the basics of how to tag your posts. The following blog exercise is a quiz to see how you would tag the following post. Read through the article on tagging posts for a review. Read the following fictional short story I wrote called “The Story of […]

Blog Exercises: How Does Your Blog Make You Money?

In an interview with Daniel Scocco of DailyBlogTips, he asked me how long a blogger should wait to monetize their blog. Ha! Forever! I do not think bloggers should monetize their blogs. I think that people who want to get into the business of blogging must make a business plan on how they will use […]

Blog Exercises: How to Write about Something Someone Else Wrote

In the early development of the web, blogs were classified as echo chambers, vessels of redundant content as every original idea was shared, reshared, quoted, and spread across the web at rapid speed. Some estimates state that less than 2% of all the content on the web is original. It’s mostly regurgitation of the same […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

Blog Exercises: How to Link to Comments

Do you have brilliantly intelligent and thoughtful commenters? I do. I often find something someone’s left in a post comment worth writing a blog post about and quoting. In this Blog Exercise we’ll look at how to link to comments on your site and how to properly reference them and cite the original author in […]

Blog Exercises: How to Add Headings to Your Post Articles

I’ve mentioned using headings in your post articles throughout these Blog Exercises. Let’s look closer at these HTML tags that help you structure and increase the readability of your blog posts. Headings are HTML tags used to set the section or subsection titles within your blog posts. They divide your content into sections, but they […]

Blog Exercises: How to Respond to a Trackback

In the first blog exercise on trackbacks I explained how trackbacks work and how to respond to trackbacks. It’s time to revisit the concept of how to respond to a trackback. In the exercise, I described the unique quality of trackbacks for tracking conversations across the web. You publish something, someone likes it and publishes […]

Blog Exercises: How Many Words in a Link?

How many words should you put into a link? Is there a rule? There isn’t a rule but there are good standards and practices. These state that two words should be the minimum, and only enough words to compel someone to click through to the linked source. The words must also imply the link’s destination […]

Blog Exercises: How Much Does Your Blog Cost?

How much does your blog cost? It should be a simple question. Do you have an answer? The costs associated with a blog are the costs associated with any website. There is the cost of the domain name, if you choose to have a custom name. In general, it is about USD $15 a year, […]

Blog Exercises: How Many Posts Can Your Audience Handle?

In “Blog Exercises: How Many Posts? the exercise asked you to consider how many posts you should publish within a specific time period on your site, such as by day, week, month, or year. The goal was to set self-deadlines and monitor how many posts you felt were appropriate to publish within that time period. […]

Blog Exercises: How Many Posts?

How many posts do you need to publish a year on your site? Have you counted? Do you schedule them in a way to count each post over a day, week, month, or year? At my peak, I pushed 1,975 posts a year. Yes, someone counted. The number frightened me. I had to break it […]

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