Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Define Blog Success: A Better World Because You Blogged

With all the hoopla of lately to find a definition for blogging, a friend forwarded this as a possible description of a successful blog. Success: To laugh often and much, to win the respect of intelligent people and the affection of children, to earn the appreciation of honest critics and endure the betrayal of false […]

Define Blogging

CSS For WordPress Unofficial defines blogging as: To me blogging is the passionate expression of a persons thoughts, ideas and creativity to list a few. A bloggers main objective is to entertain and stimulate other individuals minds through the process of writing. Blogging provides an outlet for a somewhat shy person like me to share […]

Define Blogging Success

This post from Evolver on WordPress.com stopped me in my tracks. If this Blog does not succeed, then I must hang my head and shake my fist. Cause dammit, I am done with toying with this Blogging shit once and for all. While the author of Evolver admits to being both an optimist and pessimist, […]

Blog Exercise: When Was the Last Time You Got Personal

I walked into a friend’s home and found the fridge covered with refrigerator art from her seven year old. The traditional home often features such childhood artwork but this was extremely precious as the child has learning disabilities and drawing. The artwork was beautiful. I stood there transfixed at the crude scribbles, trying to find […]

Blog Exercises: Are You Setting an Example for Others?

A milestone in personal rights seemed to have been achieved recently when US basketball player, Jason Collins declared publicly he was gay, hopefully setting an example for others that it is now “safe” to come out of the closet. The news in and around his announcement has me thinking about heroes, mentors, and risk-takers, those […]

Blog Exercises: Blog Work Flows

In “A Sample Blogging Workflow” by my friend, Chris Brogan, he talks about the process of blogging with consistency and determination in mind. Your company has decided to launch a blog, and you’re the lucky blogger. Maybe you’ve even asked for this pleasure, suggested it to the boss yourself. Only now, you have to deliver, […]

Blog Exercises: Become Your Own Fan Blogger

Fan blogging is one of the most challenging types of blogging. Fan blogging is blogging about a celebrity, television show, movie, sports team, sports player, criminals, or other groupie subject. Today’s blog exercise examines the art of fan blogging and how to learn from fan blogging to create your own fan club around your blog. […]

Blog Exercises: Making Lists

Got a list? Today’s blog exercise is a technical one. We’re looking at making lists in your blog posts. You would think that something like a bullet or numbered list would be simple. No discussion or training involved. Unfortunately, it isn’t as easy as you would think. In the blog exercise on making a weekly […]

Blog Exercises: What Are You Missing?

Frogs redefine my thoughts about amphibians annually. As a child, spring was for tadpoles and summers were for frogs in the swamps, ponds, and ditches around my country ranch in the Pacific Northwest. Moving to Oregon’s Coastal Mountain range west of Portland, my winters are spent driving up the foothills like a crazy person, avoiding […]

Blog Exercises: How Long Are Your Paragraphs?

How long are your paragraphs? Have you measured them lately? One of the telling differences between traditional writing and writing for the web is the length of the paragraph. Look at the example below. Which is easier to read? On the left, the paragraphs are huge, long blocks of text. On the right, the paragraphs […]

Blog Exercises: Dissecting Post Categories

In a recent article, Noah Weiss shared his struggle to figure out categories and tags on his personal site. I know many of you following these Blog Exercises have also struggled to figure out your categories, so I thought Noah’s site would be a perfect example, He has gratefully given me permission to rip his […]

Blog Exercises: What Are You Talking About Revisited

In “Blog Exercises: What Are You Talking About?” your assignment was to blog about what you are talking about on your site, to clearly define it for yourself and your readers. It’s now time to check in with them to see if you are being heard. Using Polldaddy, Google Drive/Docs (create form), or another poll […]

Blog Exercises: What Are Your Reference Articles

What are the articles that drive people to your site? What are the posts that help people understand and benefit most from what you publish on your site? What articles represent you as an authority on the subject? These are your reference articles. We all have them, the articles that explain who we are, what […]

Blog Exercises: How to Respond to a Trackback

In the first blog exercise on trackbacks I explained how trackbacks work and how to respond to trackbacks. It’s time to revisit the concept of how to respond to a trackback. In the exercise, I described the unique quality of trackbacks for tracking conversations across the web. You publish something, someone likes it and publishes […]