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Business of Blogging: Purpose, Customers, and Content

Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]

Your Blog is Your Business Card

The following are the notes for my popular workshop “Your Blog is Your Business Card”. The premise is that today’s business card can’t hold all the contact information necessary to connect adequately with potential clients, but the blog can. It is the holder of your contact information and online identity. The workshop covers the philosophy […]

Russia’s Bloggers Under Attack

If you haven’t been paying attention to one of the largest countries in the world is persecuting bloggers. I’ve written up a summary in the ClarkWP Magazine site produced by my Clark College WordPress students, “The New Blogger’s Law in Russia.” In December 2013, the Russian parliament passed a law to allow the blocking of […]

Blog Exercises: The Welcome Page

One of the many things I’d like to see gone on the web is the Welcome front page. Think about it this way. You invite friends over for a party. You greet everyone at the door with a full self-introduction, welcoming them to your place, instructing them on how to visit your home, telling them […]

Blog Exercises: The Secret Sauce

In “Letters to Laurali” on Laurali Star Diaries, author Larauli responded to her first “letter to the editor” on her site. The request was from a fellow blogger asking for help blogging. Blogging has changed her, she admits. Laurali has soared, stretching her wings with glory and radiating in the new connections she is building […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: FAQs

A FAQ is a web page featuring “Frequently Asked Questions.” Does your site need a FAQ? Most sites do not need a FAQ Page. Yours might. How do you know if your website needs a FAQ? If your site offers products and services, a FAQ may be necessary to answer frequently asked questions about the […]

WordPress Introduction Course in Vancouver, Washington

I will be teaching the WordPress I Introduction course at Clark College Corporate and Continuing Education starting Saturdays, April 27 – July 13, 2013, 9am – noon, in Vancouver, Washington, just across the river from the Airport at the Columbia Tech Center. What a great way to get to learn about how WordPress works without […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Evaluating What Makes a Shopping Cart Work Best

Before you check out your next WordPress shopping cart or ecommerce WordPress Plugin, you need to read this. In April 2011, Smashing Magazine published “Fundamental Guidelines Of E-Commerce Checkout Design” in their UX (User Experience) column exploring what they called the “harsh reality” of e-commerce websites. According to recent e-commerce studies, at least 59.8% of […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

What My First WordPress College Class Taught Me

As the last day of class approaches for the world’s first WordPress College Course at Clark College in Vancouver, Washington, and the next one begins in a couple weeks (filling fast), I’d like to share some lessons my students taught me about WordPress – and teaching. They taught me humility and pride. I stand truly […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

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