Business of Blogging: Purpose, Customers, and Content

Originally published in Blogger and Podcaster Magazine. I write for a variety of magazines and publications online and off. Blogger and Podcaster has graciously allowed me to republish my articles. When blogging began, many of us started blogging for fun. Blogging is fun. It’s a great way to express yourself, to meet and greet people, […]

The Brute-Force Password Attack on WordPress Sites

My mother emailed me and asked if WordPress was under attack. With all the news of last week’s attack of the Boston Marathon, the attacks on WordPress and other PHP-based web publishing sites was low on the priority list for myself and others, but this is something to take seriously. As we get back to […]

WordPress Introduction Course in Vancouver, Washington

I will be teaching the WordPress I Introduction course at Clark College Corporate and Continuing Education starting Saturdays, April 27 – July 13, 2013, 9am – noon, in Vancouver, Washington, just across the river from the Airport at the Columbia Tech Center. What a great way to get to learn about how WordPress works without […]

The Secret Recipe of Comment Spam Comments

Mr. Louis Vuitton just sent me a message in my blog comments I’d like to share with you. I share this touching message because it is highly educational when it comes to the art of spam comments, and serves to remind us of why we love having Akismet, the best comment spam fighter, on our […]

Blog Exercises: Define Your Target Audience

The phrase “target audience” is an advertising and marketing phrase designed to help you aim your content at a specific group of people. Do you know your target audience? As a crafter, you may offer a wide range of craft ideas and projects, so your audience might be all crafters and do-it-yourself folks. If you […]

Evaluating What Makes a Shopping Cart Work Best

Before you check out your next WordPress shopping cart or ecommerce WordPress Plugin, you need to read this. In April 2011, Smashing Magazine published “Fundamental Guidelines Of E-Commerce Checkout Design” in their UX (User Experience) column exploring what they called the “harsh reality” of e-commerce websites. According to recent e-commerce studies, at least 59.8% of […]

Prove It: Defining Your Avenues of and Communication Marketing

A news story came out today that specifically served a client of mine. It was a national news story that could help them support their current clients with helpful information, and help convert potential clients with persuasive, current event information. Unfortunately, this client has been adamant against blogs, interactive websites, and social media. In my […]

What My First WordPress College Class Taught Me

As the last day of class approaches for the world’s first WordPress College Course at Clark College in Vancouver, Washington, and the next one begins in a couple weeks (filling fast), I’d like to share some lessons my students taught me about WordPress – and teaching. They taught me humility and pride. I stand truly […]

Prove It: What Makes You Trust a Website?

What makes you trust this site? What makes you trust me? What makes you trust any website you visit? What is it about the site that earns your trust? I’ve asked this question at most of the conferences and keynotes I’ve given over the past seven years: What makes you not trust a website? The […]

Creating a WordPress and Blogging New Year’s Resolutions List

Small Biz Trends released “5 Website Resolutions to Put on Your List for 2012,” by my friend, Shashi Bellamkonda, with some great ideas on what needs to be on your New Year’s resolution list for your business this year for building content, web communications, community building, and embracing and integrating technology. I’d like to add […]

How Much Do You Charge for Web Dev/Design Services?

As part of an ongoing annual survey for the social media industry, Mark Collier offers this year’s “How Much Does Social Media Cost Companies in 2012?” report on our industry. This is a significant survey and mostly matches the ones coming out of the WordPress 2011 State of the Word survey from self-employed respondents, WooTheme’s […]

Prove It: It’s Starts With Defining Who You Are

Who are you on the web? How do you describe yourself? What words do you use to tell the world who you are, what you stand for or represent, what you do, how you do it, and why they should want to get to know you and work with you? Preparing to teach my WordPress […]

What’s Involved for a Speaker at a WordCamp Event

One of the greatest honors in my professional life is being asked to speak or keynote at a WordCamp or related event. I speak at professional conferences all the time, but there is something precious and wonderful about a WordPress Community event. I love attending them as well as actively participating in them. I’ve helped […]

Crafters Wanted for WordCast Craft Blogging Month

It’s like a dream come true. I convinced our editorial team at WordCast to make February “Craft Blogging Month” on WordCast, bringing all types of crafty goodness to you. As a crafter myself, playing with thread, yarn, and fabric as well as wood and whatever I can get my hands on, I’m excited to be […]

Update WordPress Now: WordPress 3.0.4

The last month has seen two WordPress mandatory security releases, and today, WordPress 3.0.4 brings another mandatory update. To update, log in as the Administrator and click the update notification for one-click updates to your WordPress blog. WordPress.com blogs are automatically updated. In writing up “Mandatory Security Update: WordPress 3.0.4 Released for WordCast, I stumbled […]