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How to Write an Editorial Article Online

For the Writing for the Web course at Clark College, I wrote an in depth article on “Web Writing: The Editorial Article.” The article serves academic courses on the art of writing for the web, exploring the most common type of web published content found on blogs, the editorial article. Web content represents traditional media […]

Blog Exercises: Ingredients of a Professional Site

Two questions on the same day triggered this blog exercise. I was asked by a student in my WordPress class recently what defined a “professional blog.” I told him it was one that met all the criteria for a well-designed, well-formed site that met web standards. This is a good definition, but lacked specifics. A […]

Blog Exercises: Blog Your Favorite Song

It all began the day I found That from my window I could only see A piece of sky. I stepped outside and looked around. I never dreamed it was so wide Or even half as high. The time had come to try my wings And even though it seemed at any moment I could […]

Blog Exercises: How to Respond to a Copyright Violation

While I know that you would never violate anyone’s copyright and publish other people’s content without proper citation or permission, there are hundreds of thousands who think that if it is on the web, it’s free to use and abuse. Accusations of copyright violations are big deals. Some top journalists, writers, photographers, musicians, software developers, […]

Blog Exercises: Statistics and Web Analytics

If you have been following these Blog Exercises for the past six months, your site should be rocking. I asked you early on to define what you do clearly as it helped to clarify your site purpose and goals and your reason for blogging. You were to define your specific audience, part of identifying like […]

Blog Exercises: May Summary

Is is June already? Where did May go? If you joined us for these Blog Exercises in the month of May, we were a pretty busy lot. Time was spent on blog policies and security at the start of the month. I gave you assignments with tips on how to protect yourself by owning your […]

Blog Exercises: How to Write about Something Someone Else Wrote

In the early development of the web, blogs were classified as echo chambers, vessels of redundant content as every original idea was shared, reshared, quoted, and spread across the web at rapid speed. Some estimates state that less than 2% of all the content on the web is original. It’s mostly regurgitation of the same […]

Blog Exercises: How to Link to Comments

Do you have brilliantly intelligent and thoughtful commenters? I do. I often find something someone’s left in a post comment worth writing a blog post about and quoting. In this Blog Exercise we’ll look at how to link to comments on your site and how to properly reference them and cite the original author in […]

Blog Exercises: Footnotes

In “Creating Footnotes in WordPress,” the tutorial explains how to use footnotes in WordPress, and applies to other blog publishing platforms. Links are the footnotes of today, linking to citations, references, and resources on the web. Yet, there are still times when footnotes are necessary, especially when the citation isn’t online or if your topic […]

Blog Exercises: How Many Words in a Link?

How many words should you put into a link? Is there a rule? There isn’t a rule but there are good standards and practices. These state that two words should be the minimum, and only enough words to compel someone to click through to the linked source. The words must also imply the link’s destination […]

Fight Against Trackback Death

I’ve heard the many threats of trackbacks and pingbacks dying over the years, going the way of the virtual dinosaur, but I’m terrified to hear from Andraz Tori that Typepad is killing pingback functionality and stating that WordPress might be considering it, removing the joy of getting a notification that someone online is talking about […]

Blog Exercises: Feed Readers

Without the feed reader, my blogging life would be seriously hard work. Feed, commonly misidentified as RSS, is the proper name for the contextual version of your site as distributed through various feed types such as RSS, Atom, XML, etc. They are basically your posts stripped of your website design, read like articles in a […]

Creating Footnotes in WordPress

Among the many techniques students and clients request in my WordPress and blogging workshops and classes1, requests for creating footnotes in WordPress are rare, but they do happen. There are very distinctive differences between traditional writing and web publishing styles.2 Footnotes have been replaced by links to cite a reference or resource to support the […]

Blog Exercises: Trackbacks

Trackbacks are like an invitation to a party. It is also like legitimate gossip. Trackbacks are notes telling you that someone is talking about you. Trackbacks are part of the important connections that form the true sense of the “web” on the Internet. WordPress and most modern publishing platforms generate trackbacks automatically. As common as […]

Blog Exercises: Quoting and Blockquotes

In “Copyright: How to Quote and Cite Sources,” I explain all the details you need to know about how to quote and cite other sources. Let’s review for this Blog Exercise. According to International Copyright Law, you are allowed to quote from original sources without violating copyright law if you copy content in accordance with […]

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