In this first of a new series of articles, I’m starting “A Minute with Lorelle.” These one minute videos and articles will take you through the process of planning, writing, styling, customizing, and setting up your WordPress blog one minute at a time.
Whether you are new to blogging or ready to make some changes in your blog, these one minute sessions will help jump start your blogging efforts.
In the first episode of The Blog Plan series, you are asked, “What are you going to blog about?”
While this might seem a simple question, it’s actually the place where you begin to do the work. We usually have a blog topic in mind when we decide to put fingers to keyboard and head over to WordPress or WordPress.com, so let’s test out that topic before you even click those links.
Planning Your Blog Step One: Begin with a Brainstorm
The first steps in planning your blog is to brainstorm. Write down all the words and ideas of the things you want to blog about.
There are two ways I recommend for structuring your blog brainstorm process.
- Timer: Set a timer for no less than 25 minutes. Sixty is better. There is something exciting that happens around minute 20, so you want to push yourself past that point.
- Countdown: Set a number of items on the list as your goal. Make it at least 25. If you feel daring, make it 50. Write until you meet that goal.
Planning Your Blog Step Two: Group the Results
When you have your list, put it to one side or save it and make a new list, organizing the first list into groups. Look for commonality under specific words or titles. Look for synonyms and group them together.
When you are done, you should have no more than four to seven groupings with a title that describes the group. In my hypothetical blog about Star Trek, I went from dozens of ideas to only four groups of content: Star Trek Series, Star Trek Movies, Star Trek News, and Special Effects.
Your list will shift and change as you go. That’s part of the process. If you find yourself struggling, stop and ask yourself if this is really what you want to blog about. If the immediate answer is yes, go with it. If it isn’t, then take time now to reconsider your course.
In the next article, we’ll take that list and start to generate content ideas. See you in a minute.