You can’t get away from it — like an undead zombie, the Internet is always there, growing stronger with each passing day, claiming the social lives of users around the globe. As a writer, it is very important for you to understand how to confront this threat and effectively reach your audience. Their lives depend on it.
In this delightful and informative tongue-in-cheek look at writing for the web, the author covers preparation, fighting back, and how to survive the aftermath of publishing on the web.
Some of the points are critical, such as understanding that readers make snap judgments about your content, often judging its quality on poor punctuation and spelling rather than subject matter and intent, and reminding us that the Internet is interactive, though blogs, blog comments, email, newsgroups, forums, Twitter, and more. If you aren’t ready for a response, then stay away from the web.
The tips for fighting back, which I see as the ounce of prevention you need in order to be ready to fight back, are great such as let your reader know what your article is about right from the top with strong headlines and opening paragraphs, write in well organized and digestible prose, use lists, write in a conversational tone, provide links, write consistently, and my favorite, “wear appropriate body armor” as you never know where the next shot will come from.
The moral of the story is a powerful one, one I’ve been preaching for years:
If you don’t have a passion for writing, if you don’t enjoy working with the Internet, you won’t last long.
And thank you for helping us to see blogging and web writing in a new light.
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