In Selling Your Blog: What Are Buyers Looking For and Selling Your Blog: What Goes Into the Selling Price, I wrote a lot about selling your blog on the Blog Herald. At the time, there was little or nothing to help you understand if your blog had sales potential and how to go about selling your blog.
Now, there is a lot more information on the web, especially experiential information by those who have “been there, done that” to help you understand the marketability of your blog and how to buy and sell blogs. Here are some examples I’ve found.
Darren Rowse of Problogger has recently written several articles on buying and selling blogs including Selling Blogs, Blogs for Sale - How Much is Your Blog Worth?, How to Sell Your Blog, How Much is an Adsense Website Worth, Google Ranking Factors, Selling a Blog, How Much Is a Blog Post Worth? A Formula?, and Selling Blogs - Factors of Valuation.
Buying and Selling Blogs: How Do You Value Blogs? is the first in a short series Chris Garrett wrote on buying and selling blogs, pointing out how to determine if your blog is marketable, and how to put a value your blog.
SavvySoloCAST #26 - Buying and Selling Blogs - How Much Are They Worth (Part 1)? and Part 2 cover the selling of a blog and the personal experience as a “case-study” conversation on the buying and selling of blogs and websites. Mostly, it covers how the valuation process works.
Jeremy Wright On Weblogs, Professional Blogging and Buying/Selling Blogs is an interview with one of the head honchos of b5media and covers some of his tips and information on the buying and selling of blogs by someone who buys and sells a lot of blogs, and is a leader in the blog business.
Blogtrepreneur’s guide on “Buying and Selling Domains” isn’t restricted to blogs, but is an interesting look at the issue of domains and choosing them, as well as buying and selling them. Some of their tips are valid, though some are dated. For instance, choosing the right domain name can make or break your blog, though many are doing well with disconnected and inappropriate URLs, and even WordPress.com URLs like mine. We travel a lot more today on the web through links and search engines rather than just word of mouth, so I think that the need for a perfect domain name will fade as the quality of the blog’s content will build its reputation faster than a snappy, easy-to-remember URL. It’s more important your name or blog name is “findable” and memorable than your domain name.
Your Complete Guide to Buying & Selling Blogs is not a “complete” guide, but a good attempt to look at many of the reasons why you would sell or buy a blog. It doesn’t get into the details of what it really takes to sell a blog, or even buy one, such as the valuation process or negotiation. If you are debating about selling or buying, the article makes some good points.
Selling Blogs: Thick Skin is a Requirement looks at what it takes to sell a blog, using examples from Aaron Brazell’s experience trying to sell his site, with some good insights on what to do and not do during the process.
Valuation of Drudge Report on Portfolio.com is an interesting look at how to put a price on the Drudge Report. Most interesting is what will it take to make the seller sell. Sometimes, it takes a little, sometimes it takes a lot, and the real price is somewhere around there.
I expect to see a lot more buying and selling of blogs this year. They’ve turned into quite the commodity. Would you sell yours? What would it take to make you sell your blog?

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Copyright Lorelle VanFossen, the author of Blogging Tips, What Bloggers Won't Tell You About Blogging.













9 Comments
I’m guessing I’ll sell one or two blogs this year, and I agree with you: There will be more blog movement in the marketplaces in 2008.
I don’t know if I could bare to part with any of my blogs!? I’ve put too much love into most of them, and I’m not sure I would have the love for one I’d bought either?!
I’m seriously thinking of selling mine… Don’t have the time to read these articles for the moment (they are in my favs) and that’s the reason why I won’t be able to continue with my blog… Not enough time.. Not even enough to sell it…
I’m not thinking of selling mine, but I am thinking of expanding one of my blogs (EducateDeviate) to make it more useful and informational - a portal and resource, not just a blog. That would involve examining what the strengths and weaknesses of the blog are, and working from there (yay SWOT analysis!)
In one of your other posts you mention calculating the income from the blogs you want to sell. Thing is, with my blog, i make no money. WP.COM doesn’t let you make money, for starters. However, I do get a lot of in-kind value - I’ve been offered jobs and entry to conferences because of my blog.
How can we quantify that non-financial income? Is it possible to sell a blog that hasn’t been monetized yet but has the potential to?
Thanks for the linkout Lorelle. I think you’re right - findability is important (and if a good domain name helps you to remember a site - then I suppose that is improving its findability on the web).
IF my blog can sell,It fell good but I don’t want to sale it
because It will make more money when get high pr.
thanks
what are must be developed as blog before offered? may be like pagerank or traffic.
have you ever do it?
@ rony:
Check the linked articles to find out what is necessary before offering a blog for sale. PageRank and traffic are part of the process, but most of all, you must have proven the site can make money before you can make money selling it.
I think it is not difficult to determine sales potential of Blog, In my opinion sales potential depends on page rank of the blog. I think sales potential of your blog is high, the reason-pagerank of your blog is 7, and that’s all.
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