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How to Buy or Sell a Blog

My article series on “Buying and Selling a Blog” on the Blog Herald include the following articles:

There is a lot more information on the web, especially experiential information by those who have “been there, done that” to help you understand the marketability of your blog and how to buy and sell blogs. Here are some examples I’ve found.

Darren Rowse of has recently written several articles on buying and selling blogs including Selling Blogs, Blogs for Sale – How Much is Your Blog Worth?, How to Sell Your Blog, How Much is an Adsense Website Worth, Google Ranking Factors, Selling a Blog, How Much Is a Blog Post Worth? A Formula?, and Selling Blogs – Factors of Valuation.

Buying and Selling Blogs: How Do You Value Blogs? is the first in a short series Chris Garrett wrote on buying and selling blogs, pointing out how to determine if your blog is marketable, and how to put a value your blog.

SavvySoloCAST #26 – Buying and Selling Blogs – How Much Are They Worth (Part 1)? and Part 2 cover the selling of a blog and the personal experience as a “case-study” conversation on the buying and selling of blogs and websites. Mostly, it covers how the valuation process works.

Jeremy Wright On Weblogs, Professional Blogging and Buying/Selling Blogs is an interview with one of the head honchos of b5media and covers some of his tips and information on the buying and selling of blogs by someone who buys and sells a lot of blogs, and is a leader in the blog business.

Blogtrepreneur’s guide on “Buying and Selling Domains” isn’t restricted to blogs, but is an interesting look at the issue of domains and choosing them, as well as buying and selling them. Some of their tips are valid, though some are dated. For instance, choosing the right domain name can make or break your blog, though many are doing well with disconnected and inappropriate URLs, and even WordPress.com URLs like mine. We travel a lot more today on the web through links and search engines rather than just word of mouth, so I think that the need for a perfect domain name will fade as the quality of the blog’s content will build its reputation faster than a snappy, easy-to-remember URL. It’s more important your name or blog name is “findable” and memorable than your domain name.

Your Complete Guide to Buying & Selling Blogs is not a “complete” guide, but a good attempt to look at many of the reasons why you would sell or buy a blog. It doesn’t get into the details of what it really takes to sell a blog, or even buy one, such as the valuation process or negotiation. If you are debating about selling or buying, the article makes some good points.

Selling Blogs: Thick Skin is a Requirement looks at what it takes to sell a blog, using examples from Aaron Brazell’s experience trying to sell his site, with some good insights on what to do and not do during the process.

Valuation of Drudge Report on Portfolio.com is an interesting look at how to put a price on the Drudge Report. Most interesting is what will it take to make the seller sell. Sometimes, it takes a little, sometimes it takes a lot, and the real price is somewhere around there.

I expect to see a lot more buying and selling of blogs this year. They’ve turned into quite the commodity. Would you sell yours? What would it take to make you sell your blog?



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Copyright Lorelle VanFossen, the author of Blogging Tips, What Bloggers Won't Tell You About Blogging.

17 Comments

  1. Posted January 28, 2008 at 5:29 am | Permalink

    I’m guessing I’ll sell one or two blogs this year, and I agree with you: There will be more blog movement in the marketplaces in 2008.

  2. Posted January 28, 2008 at 5:47 am | Permalink

    I don’t know if I could bare to part with any of my blogs!? I’ve put too much love into most of them, and I’m not sure I would have the love for one I’d bought either?!

  3. Posted January 28, 2008 at 4:42 pm | Permalink

    I’m seriously thinking of selling mine… Don’t have the time to read these articles for the moment (they are in my favs) and that’s the reason why I won’t be able to continue with my blog… Not enough time.. Not even enough to sell it…

  4. Posted January 30, 2008 at 6:42 am | Permalink

    I’m not thinking of selling mine, but I am thinking of expanding one of my blogs (EducateDeviate) to make it more useful and informational – a portal and resource, not just a blog. That would involve examining what the strengths and weaknesses of the blog are, and working from there (yay SWOT analysis!)

    In one of your other posts you mention calculating the income from the blogs you want to sell. Thing is, with my blog, i make no money. WP.COM doesn’t let you make money, for starters. However, I do get a lot of in-kind value – I’ve been offered jobs and entry to conferences because of my blog.

    How can we quantify that non-financial income? Is it possible to sell a blog that hasn’t been monetized yet but has the potential to?

  5. Posted January 30, 2008 at 10:15 am | Permalink

    Thanks for the linkout Lorelle. I think you’re right – findability is important (and if a good domain name helps you to remember a site – then I suppose that is improving its findability on the web).

  6. Posted February 26, 2008 at 4:11 am | Permalink

    IF my blog can sell,It fell good but I don’t want to sale it

    because It will make more money when get high pr.

    thanks

  7. Posted April 21, 2008 at 8:45 pm | Permalink

    what are must be developed as blog before offered? may be like pagerank or traffic.
    have you ever do it?

  8. Posted April 21, 2008 at 9:25 pm | Permalink

    @ rony:

    Check the linked articles to find out what is necessary before offering a blog for sale. PageRank and traffic are part of the process, but most of all, you must have proven the site can make money before you can make money selling it.

  9. Sam
    Posted June 26, 2008 at 4:12 am | Permalink

    I think it is not difficult to determine sales potential of Blog, In my opinion sales potential depends on page rank of the blog. I think sales potential of your blog is high, the reason-pagerank of your blog is 7, and that’s all.

  10. Tech Guy
    Posted March 14, 2010 at 1:42 pm | Permalink

    It seems all people pay attention to when purchasing a blog is the PR bar. Why is that?

    • Posted March 17, 2010 at 6:23 pm | Permalink

      Since Google no longer publishes PageRank data, the rest of the information now moves up into importance. The often-wrong PageRank should never be a score card for purchasing a blog, but people like numbers and believed at one time it meant something. At one time it did, but it hasn’t for a long time.

  11. Maribeth
    Posted May 23, 2012 at 12:40 am | Permalink

    I haven’t bought or sold a blog so this post is a great reference when that time comes. Some people are earning a lot by just buying and selling a blog. Excellent post Lorelle.

  12. Bizstler Inc
    Posted April 12, 2013 at 2:35 am | Permalink

    Where can I sell my blog http://bizstlerinc.wordpress.com/

  13. ezykiul
    Posted August 5, 2013 at 3:47 pm | Permalink

    Hi there Lorelle and folks,
    Got here via a post from one of my Members about whether a blog could ever be salable and while this above set of comments are awfully old now, my question/comment is based on the advice I always give my members:
    ——————–
    First, understand that there are two WordPress worlds:
    WordPress.com and WordPress.org
    WP.com is for “fun” blogging and beginners. Everything is simple and basic plug-n-play. But it is for vanity displays unless you pay them a lot for “extra” services. YOU ARE NOT ALLOWED TO SELL ANYTHING THERE OR MAKE MONEY FROM THE FREEBIE DOT COM VERSION.

    WP.ORG is for serious users. You organise your own hosting and setting up *IS* a bit more complex, but you then own it. YOU ARE ALLOWED TO MAKE MONEY OFF IT. You can even sell it, if it is making money/has traffic/sexy name.
    But before you get too excited, unless you know how to organise and run your own WebHosting activity and are familiar with the jungle out there, don’t do it.

    ———————-

    So, I for one would be very grateful if you updated this question from your very professional and obviously genuine efforts to educate bloggers.

    I’m also grateful for your so-practical and cohesive Website.
    A great source to recommend and not just to beginners!

    • Posted August 5, 2013 at 4:16 pm | Permalink

      I’ll consider updating this summary post announcing my series many years ago on buying and selling a blog to be more educational.

      Regarding your statement, I know you aren’t one if thise perpetuating myths about WordPress and online business.

      You can make money with WordPress.com sites. There are some rules in the Terms of Service, and indirect money is always welcome and possible. It isn’t as clean a definition as you make it. WordPress.com is now more flexible and adaptable and being used by businesses all over the world. You just cannot create a site that is designed to feature third party advertising and expect to make money with ads rather than providing products and services specific to your business.

      I never promote any get rich quick schemes. They only make the seller rich ans customers victims.

      Thanks.

    • ezykiul
      Posted August 5, 2013 at 7:07 pm | Permalink

      Hi Lorelle,
      I’ll look forward to your update myself.
      There always was a way to monetise a WPCom blog, but it did cost a lot of money.

      I am now looking into WPCom again, as another clever correspondent of mine just pointed out that the gigantic number of “connected” users of WPCom can create a great funnel to your more commercial (WPOrg) Sites.

      AND there is no easier way to construct and run a Website than WordPress.COM

      BTW: It all started when the founder “lost” his own original pre-blog blog Site….

      Cheers!
      P.S. Am immediately looking into *your choice* of WPCOM blog – I like to follow leaders – saves a lot of time and I hate to RTFM! :-)

    • Posted August 5, 2013 at 7:17 pm | Permalink

      I’m sorry that you have such a narrow view of WordPress.com sites. It costs nothing to “monetize” a WordPress.com site if the purpose is not to put ads on it but to make it represent your business, products, and services. The basic account will not handle direct ecommerce but many set up their direct product sales through other third-party systems for low cost or free and no money to WordPress.com.

      Yes, WordPress.com sites may be used in the old fashioned sense of redirecting for SEO value, but it is a shame that Google’s algorithm now penalizes such attempts.

      There are thousands – millions – of professionals and professional businesses using WordPress.com for a variety of reasons, all legit and not associated with spam games or SEO trickery. Today’s web design, development, and online business strategies are not the ones of the old days where a dot com was required and all these SEO games were considered essential. Not any more. Gaming the system is dead. Totally dead.

      My choice of WordPress.com came early. I was asked by the head developer to test drive it in alpha development as I have been a long time contributor and tester of WordPress since 2003. My site ID is 72. WordPress.com grew with me and around me. Site IDs are now in the millions. It’s an honor and a privilege to be a part of this powerful free hosted WordPress ecosystem. I’m quite proud of it.


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  1. [...] How to Buy or Sell a Blog I wrote a lot about selling your blog on the Blog Herald. At the time, there was little or nothing to help you understand if your blog had sales potential and how to go about selling your blog. Now, there is a lot more information on the web … [...]

  2. [...] Looking For, Selling Your Blog: What Goes Into the Selling Price, Can You Sell Your Blog?, and How to Buy or Sell a Blog, and my research came up with a list of things buyers look for when considering buying a blog. [...]

  3. [...] How to Buy or Sell a Blog [...]

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