Rotating Old Posts and Tires

I love it when a blogger makes a point in clever ways, which meant I adored Ian Fernando’s How Rotating My Car Tires Taught Me About Blogging:

It is getting chilly here in New Jersey, and before the winter winds and snow fall comes I went ahead and rotated my tires. Spent 14 dollars just to move the rear wheels to the front and vice versa. I was looking at my tires and saw my rear wheels were much cleaner and had more tread than the ones in the front, the reason why I am rotating them.

I thought to myself – I am just reusing the tires in a different position, the front. This came to a shock to me because I was thinking about what to write on my blog when suddenly this has a great role in playing with blogging, especially with my new theme. If you look at the bottom left column, you will see a short category called “Read of the Moment.” This little area simply choses a post at random and publishes it, go ahead hit refresh, you will see a brand new post.

Our old posts still have value, and showcasing them encourages our readers to dig deeper into our content, discovering anew the reason they are faithful subscribers and readers. Just like your tires, your old posts could do with a little rotating once in a while so they get some fresh air.

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Copyright Lorelle VanFossen, member of the 9Rules Network, and author of Blogging Tips, What Bloggers Won't Tell You About Blogging.