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Converting a Newsletter Into a Blog

I just finished an article series on the on Converting a Newsletter Into a Blog.

The series is stuffed with blogging tips, as well as many tips for using WordPress, both as a replacement for your newsletter and how to use it for a small business or membership association.

Here are some of the specifics I covered.

Converting a Newsletter Into a Blog Series

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Copyright Lorelle VanFossen, member of the 9Rules Network, and author of Blogging Tips, What Bloggers Won’t Tell You About Blogging.

7 Comments

  1. Posted September 25, 2007 at 11:18 am | Permalink

    I’m really glad that you covered this. I had quite the ordeal convincing some skiers to make the switch to an online newsletter. There’s so much that you need to convey to people about the differences in writing for the web and writing for paper, the differences in layout, inconsistencies among browsers, etc. etc. So I found it hard to get people on board initially. Overall, though, I think it’s an important move for small organizations to make. The opportunity to have such a wealth of timely information available, can make a small organization super successful, and easily so. I guess it just takes some hand holding.

  2. Posted September 28, 2007 at 8:50 am | Permalink

    Nice. I’m going to use that in my blog but I’m thinking of grouping them by using Volume 1, 2, and so on. I hope there is a plugin that can do that. Btw, what plugin did you use in creating table of contents for your Newsletter Into A Blog series?

  3. Posted September 28, 2007 at 9:37 am | Permalink

    Volume 1, 2, etc, what? I used no Plugin on the Blog Herald. That’s created manually, however, I’ve written about Connecting Articles in Series: In Series WordPress Plugin and Technical Tips for Publishing a Series of Articles on Your Blog to explain how this is done.

    I would not label or title your newsletters-to-blog posts, or categorize them, by volume. You are turning your newsletter into a blog, which means every article in the newsletter, and column, now becomes a blog post. Totally different thinking. You change from publishing a newsletter to publishing an online magazine. If you want to keep doing your newsletter, than do, and add a blog to complement it. But if you want to stop the newsletter to go totally blog, the article series will help.

  4. Posted February 7, 2011 at 3:10 pm | Permalink

    When this series was originally published, I thought it had great potential for helping techies understand how to talk to non-techies about converting their traditional print collateral to the web. Now, I find that except for the first entry in the series, links to the other entries lead to pages that are blank except for the Blog Herald header. Is that intentional?

    • Posted February 7, 2011 at 3:13 pm | Permalink

      Of course it wouldn’t be intensional. I’ll check them. Was there a specific link that’s broken? Thanks for letting me know.

    • Posted February 8, 2011 at 12:06 pm | Permalink

      Well, it seems that the Blog Herald is having some design problems. Hopefully, it will be resolved soon. I don’t work for them any more, so I’ve no control over their site nor design. Thanks for letting me know and I hope you let them know as well.

      If there was something specific you wish to know about converting a newsletter to a blog, let me know and I’ll help as best I can.

    • Posted February 8, 2011 at 12:33 pm | Permalink

      Thanks so much for checking. No, I wasn’t looking for anything in particular, just thought the series was a great reference and wanted to recommend it to others.


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  4. […] Converting a Newsletter Into a Blog is an article series I did for the Blog Herald on helping a small business women’s membership group make the switch from a newsletter mailed and emailed to members to producing the same content on a blog, saving printing and postage and moving into the digital age. […]

  5. […] Converting a Newsletter Into a Blog is an article series I did for the Blog Herald on helping a small business women’s membership group make the switch from a newsletter mailed and emailed to members to producing the same content on a blog, saving printing and postage and moving into the digital age. […]

  6. […] Converting a Newsletter Into a Blog was inspired from a project I did with a business women’s association to convert their printed and emailed newsletter into a blog. When I took on the contract, I thought it would be as simple as following the newsletter format, turning columns into categories, and transferring content. It was a nightmare as the group took “print think” and had trouble converting it to “web think”, even to the point of titling all their blog posts for that month by the month and year – no text to tell which post contained what information. On print, this worked as the eye would scan down to the content, letting them know what the article contained. On the web, May 2007 looks like May 2007 and just May 2007, without any explanation until you actually open that post. Many were helped by the lessons I learned working with this group through this article series. […]

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