A reminder to keep it simple.
While awaiting the arrival of Lorelle’s blogging book, I flipped open What No One Ever Tells You About Blogging and Podcasting by Ted Demopoulos. In writing his book, Ted Demopoulos interviewed a bunch of people about blogging. These gems come courtesy Guy Kawasaki:
Evangelizing your blog is tip # 59. I felt this tip was so strong that Lorelle would not mind me sharing it, despite that it comes from a competitive book.
“Think of your blog as a product. It’s tough to market crap.” And Kawasaki suggests that you “market the crap out of it”. What I like about this concept is the simplicity of it. Demopoulos writes “Every time you’re writing a post, think about whether anyone will care. If no one will care, you’ve got a poor product.”
“Think of your blog as a book,” not a diary. Diaries are written with the expectation that no one will ever read them. A blog on the other hand is designed to be read and interacted with by allowing people to leave comments.
Personally, I like to start a blog post by asking myself, “What is it about this (topic, post, idea) that people care about?” It helps me get into the mindset of the reader.
Remember, the reader and your future customer does not care about you!
They care about themselves, their needs and wants. In my experience, taking on the customers mindset while I write keeps it simple and interesting too.
Greg Balanko-Dickson is author of two business books, third generation entrepreneur and The Remote Control CEO.