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Blog Success: It’s the Linkable Content, Folks

Zen Zoomie’s Place: Chronicles of a (Wannabe) Pro Blogger wrote How the Great Blogs Began: The First Posts, with a spart two in the series, featuring .

I was surprised to find that my blog has been selected as part of his series, but more important was the stats being used to measure a blog’s success. To which I challenged:

I don’t think that stats really speak well for a truly good analysis of what makes a successful blog. Your descriptions of why they are “successful”, though I’m not clear about your definition of success, is good, and the most valuable part. Online numbers have long been easily manipulated and screwy. Hopefully they’ll come up with better stats somewhere in time.

If I were to sum up all the years of experience blogging (and before blogging was blogging), I would say that the number one influencing factor in the “success” of a blog is its ability to create LINKABLE content, content worth linking to.

Goes back to the cave days when the story that became a legend was the one most entertaining to be told and thus, told many times, often beginning with the phrase, “Did you heard about…”

Zen Zoomie was delighted with my comment and featured it in a follow-up, What Makes a Successful Blog, where he explained:

All great points, and I couldn’t agree more..stats like Alexa traffic and Technorati rank have severe shortcomings as measures of “success”!

…My personal view is that if you’re talking about individual posts, there are two key things that let you know you were successful:

1. The number of readers that stick around to actually read the post (you can determine this using stats packages like pMetrics or Google Analytics), and
2. The number of long-term links your receive back to your post.

I’m not sure what’s meant by “long-term links”, unless that means quality links from quality blogs that are expected to “live” a long time, but the point is good.

Create content worthy of your readers and they will stick around, and write linkable content to help others find you and tell the world about what you have to say.

Then, what really makes a blog successful, in my mind, is the fact that the new content keeps them coming back for more and the old content keeps attracting new visitors, measured over the years, not the days.

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Copyright Lorelle VanFossen, member of the 9Rules Network, and author of Blogging Tips, What Bloggers Won't Tell You About Blogging.

5 Comments

  1. Posted August 4, 2007 at 2:11 pm | Permalink

    The other aspect to consider, maybe more relevant to technical or “information”, is if the reader found what they needed. For example, if readers are not themselves bloggers, then the links won’t make much difference.

    And not all readers have the same interests (or opportunities to read regularly).

    (just like school? the brainiacs, the popular kids, the ones in “trouble”, and the ones no one noticed, C students.)

  2. zenzoomie
    Posted August 5, 2007 at 1:05 pm | Permalink

    Hi Lorelle, on the subject of “long-term” links I could have picked a better term, but it’s right in line with what you said. What I had in mind was the number of links the post accumulates over a long period of time. Really great posts never seem to die..they just keep getting linked to as new readers and bloggers discover them. There are some types of posts that this doesn’t really apply to because the information loses relevancy over time, but in general I think it’s one of the best measures of a post’s success.
    P.S. Thanks for the mention!

  3. Posted August 5, 2007 at 9:14 pm | Permalink

    I think this is what I haven’t been able to achieve — to get people enough reason to link back to my content. After following your blog and reading your book, Lorelle, I have learned a lot about my own blog and my readers :)

    Perhaps I should start working on linkable content now :)

  4. Posted August 14, 2007 at 6:48 am | Permalink

    HI Lorelle:

    I’ve noticed that you have a PAGE RANK OF 5. I am not to clued up on SEO could you give me a few easy to understand (I am not too clued up on the topic) methods of increasing my page rank? I will really appreciate it.

  5. Posted August 14, 2007 at 7:18 am | Permalink

    Do I? I’ve never looked. Don’t care. Which is exactly what you should do. Honestly.

    PageRank is only important to businesses, commercially driven websites and blogs, not to the general populace. And even then, it comes, it goes, and people fight and struggle for it, losing touch with why they blog in the first place.

    It has little to do with people finding your blog. If you use search terms and keywords in your content, post titles, and blog title, people looking for you will find you. They are the most important things to pay attention to, not some algorithm.

    However, if you are still interested, and it can consume you, you can learn more in Secret Out: How Google Ranks Websites and Do-It-Yourself Search Engine Optimization.


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  1. [...] (Source) Then, what really makes a blog successful, in my mind, is the fact that the new content keeps them coming back for more and the old content keeps attracting new visitors, measured over the years, not the days. [...]

  2. [...] Blog Success: It’s the Linkable Content, Folks [...]

  3. [...] And the winner is…write something worth linking to. [...]

  4. [...] give good content worthy of links, and others link back. I give links to information and resources, encouraging readers to leave my [...]

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