Virginia DeBolt of Blogher writes in “Blogging Tips: The Importance of Title and URL” about how many WordPress.com bloggers, and others, make a mistake in setting the blog name and blog titles in their blogs.
I’ve covered this before, but let’s look at it again.
The format for WordPress.com blogs is
example.wordpress.com. When you register for WordPress.com blog, it asks for a “blog domain”, which many think of as their username. The blog domain name is the “example” in your blog’s URL. Make it represent the title and content of your blog.
lorelle.wordpress.com as my blog title of my blog is “Lorelle on WordPress”. That works for me, as I cover WordPress tips and techniques. For someone covering car or frog racing in their blog, would
fredsmith.wordpress.com be reflective of their blog’s content? Maybe, but I think that
frogracing.wordpress.com would be more appropriate.
What if “carracing” was taken and that’s your blog topic? You could use “car-racing”, “car-racer”, “racingcars” or something similar as an indication of your blog’s content and title. You cannot use periods, question marks, or exclamation marks in your domain name. So
car.racing.wordpress.com is out.
Would the title of your blog be “Car Racing”? It might be. It might be “Bobby’s Car Racing Blog”. In that case, you might want your domain name to be
bobbys-car-racing.wordpress.com, or something similar. It’s long, but works and let’s the visitor know what this blog is about simply from the address.
The issue DeBolt brings up in her article is that few WordPress.com blogs, and many other blogs for that matter, match domain URL with blog title. I agree. It’s very odd to see a URL to “sillygirlme43.com” and the blog title is “Mensa Woman” or “An Engineer Speaks Out”. Or the real disconnect between the domain name “hiheelsandfancyskirts.com” with a blog title of “Horse Training School Blog”.
Your blog’s URL is part of your blog’s identity. When people find out you have a blog, what’s the first thing they ask? What’s the address, right? What do you think the response would be to “hiheelsandfancyskirts.com” coming from someone who has established themselves as an expert in horse training? Instead of the conversation continuing forward with the topic at hand, it now changes to “What?” And you have to explain your blog’s domain name.
Keep the focus on you and your expertise when choosing an appropriate name for your blog and your blog’s domain name.
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