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The Successful and Outstanding Blogger Conference – Will You Be There?

SOBCon07 Register Now for the eventThe SOBCon07, the Successful and Outstanding Blogger Conference, will be May 11-12, 2007, in Chicago. If you want a closer relationship with your readers, and the increased traffic and benefits thereof, make a point of attending.

SOBCon07
Successful and Outstanding Blogger Conference 2007
Theme: Developing Your Blog Relationships

May 11-12, 2007
Chicago O’Hare Sofitel Hotel
Registration before April 1 – USD $350. After, $450.
Register Now

You know you will be in good company at the SOBCon07 with these outstanding sponsors: Blog Herald, Blog Talk Radio, Evoca, Podblaze, MyBlogLog, TheGoodBlogs, Haneberg Management, among others.

There are a lot of relationships created by the act of blogging:

  • The relationship between you and your blog.
  • The relationship between you and your blog’s content.
  • The relationship between you and your blog’s looks and design.
  • The relationship between you and your blog’s statistics.
  • The relationship between you and other bloggers.
  • The relationship between you and your blogging goals.
  • The relationship between you and your blog brand.
  • The relationship between you and your readers.
  • The relationship between you and your potential readers.

When we start blogging, it is a bit about what we want to say. Within a very short time, we become obsessed with all the fun things we can put on our blogs, including toys and ads. We go looking for other bloggers to “see how they do it”. And on occasion, we leave a comment or twenty-four to let them know we are reading, and that we want them to come read us.

The obsession then changes to web traffic and stats. We want those numbers to go UP, UP, UP! Up and down isn’t good enough. They must climb, climb, climb. We start changing our writing to attract more and more traffic our way. Then we get dugg by Digg and our life is complete. Ah, but no, but it goes away so quickly. So it’s off to the races again. We must GET MORE.

Pounding away at your keyboard, you start to slow down and raise your eyes up a little. Oh, look. Someone’s looking. Oh, wow. Someone’s reading. You almost faint. A comment! Two comments. And it happens to be from the same someone.

You now have a relationship with a reader.

Things change. You start to write for them, not at them. You start to think about the things your reader, soon readers, might want to know. Slowly, you ask them what they want to know, and now they are part of the conversation. Within time, and with the tools of blog community building under your belt, you learn how to let them guide your blog through their interaction and comments.

They start telling others that you are listening and responding, and word spreads. Not the Digg kind of “one-shot-and-gone” traffic, but an audience. A fan club. You start needing them, and they start needing you. Together, your blog becomes a family. In time, it builds into a community of loyal fans and supporters.

Blog Community Building is a skill. It is a learned skill. And you can learn the tools of how to create a strong blogging community around your blog at the May 11-12 Successful and Outstanding Blogger Conference (SOBCon07).

The Successful and Outstanding Blogger Conference

Chicago will rock with the spirit of community and blog building May 11-12 in the Successful and Outstanding Blogger Conference (SOBCon07). The line-up of speakers and expert bloggers is very exciting:

David Armano: Armano’s blog, Logic + Emotion, covers the marketing, design, and advertising communities, and has been recognized and covered by Forrester, The Boston Globe and landed in BusinessWeek’s “Best of 2006”. Armano’s program will be “Designing Conversations”, a study on the “Conversation Architecture” to help you strengthen your blogging community, find your blogging voice, developing your blog’s brand, creating confident and attention-getting content, and improving the bond between you and your readers.

SOB IconLiz Strauss: Popular blog relationship diva and developer of the SOB program which celebrates “Successful and Outstanding Bloggers”, will be speaking on Blog Community Building, including how to develop a “high-trust environment” on your blog, moving from “teacher” to fellow student and guide, creating a support network for readers, turning comments into conversation, and letting your readers steer the blog without an accident.

Phil Gerbyshak: Called the “Relationship Geek”, Phil Gerbyshak of Make It Great! will present his expert relationship program for bloggers, focusing on blog branding and recognition, and understanding more about yourself and your blog so you can do more of the right thing with your blog and less of the things that don’t work for you. He will also cover managing your time, increasing with your blogging passion, developing your blogging community, building your blog, and how to grow with your blog and readers over time.

Mike Sansone: The Conversation’s Mike Sansone calls himself a “Blog Coach”, well known in the blogosphere for starting conversations. He consults and coaches business leaders to develop their business blogging sites, focusing on establishing a relationship between the business, blogger, and community. His popular ConverStations Workshop Podcast, also known as “Blog Talk Radio”, features the top notch bloggers and podcasters from around the world. His program, which includes some of his partners, includes spreading the enthusiasm contagion on your blog, creating a fun, childlike atmosphere of discovering and sharing on your blog, and building a blog community through joyous interaction and conversations.

Other great educational and blog building programs include:

The program price includes opening ceremony festivities, including Christine Kane, songwriter, performer, and blogger, and an Open Mic Cocktail Party, and catered lunch and refreshments during the day long event.

Tip: Want to attend but intimidated by the price? If you can persuade Liz Strauss that you are deserving, there are a few more slots open at the $250 rate.

To learn more about the conference, see:

I’d love to be there. Will you be there?


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12 Comments

  1. Posted March 20, 2007 at 7:53 am | Permalink

    Awesome, Lorelle! Awesome awesome. Thanks for writing this. SOBCon will be simply amazing for all who attend, I’m convinced of that. $250 is nothing compared to the value of the connections as well as lessons that attendees will receive. I’m personally excited to go to meet a lot of the folks you mentioned for the first time – but I’m also pumped to go because I know it will be an incredibly informative event.

  2. Posted March 20, 2007 at 9:27 am | Permalink

    Wow! Lorelle you nailed. You hit every value and every quality that we’re putting into it. Takes a teacher to know how a teacher thinks. It’s an interactive, inquiry-based learning camp. We’re going to compile, compare, and communicate knowledge in the most innovative ways.

    Thanks for letting folks know that we’re doing all of this!

  3. Traci
    Posted March 20, 2007 at 9:49 am | Permalink

    This looks great Lorelle! Blogging is key for all organizations and individuals really committed to building outstanding and long-lasting relationships. Thanks for bringing this to my attention!

  4. Posted March 20, 2007 at 10:56 am | Permalink

    Hi Lorelle,

    I’d kill to be there. Unfortunately I have to travel to the US a couple of weeks before and neither the wife nor my second boss will approve another trip. But for anybody reading this – the access to these gals (and guys) alone is well worth the $450.

  5. Posted March 20, 2007 at 11:58 am | Permalink

    Hmm…I live in Chicago. I’m going to try my best to attend this!

  6. Posted March 20, 2007 at 7:30 pm | Permalink

    i guess i went about gaining a readership and blogging a whole different way then most bloggers

  7. Posted March 21, 2007 at 9:01 am | Permalink

    As a blogging newbie, I really think this seminar will be beneficial. Like a good knife, blogging is a sharp tool, but unless someone shows you how to use it, you may slice through more than you intend… Yikes!

    I hope to see you there!

    Keep Cooking!
    Andrew

  8. Posted April 15, 2007 at 8:33 pm | Permalink

    Wow Lorelle, you really nailed why I’m going to be there, and why I wouldn’t miss this for the world. The fact I’m leading a conversation is fun, but the fact that there will be MUCH MORE conversation is even better!

  9. Posted April 19, 2007 at 1:56 pm | Permalink

    This is a great summary, Lorelle — I’m salivating now.

    I also just got my plane ticket this morning, so I’m even more jazzed about what’s going on at SOBCon this year.

    Can’t wait to meet you in person!

  10. Posted April 19, 2007 at 2:55 pm | Permalink

    Fabulous. It’s going to be an incredible grouping!

    I think the energy coming out of Chicago might light up half of North America!

  11. Posted September 5, 2007 at 7:30 am | Permalink

    I missed the 2007 conference, do you have anything planned yet for 2008?

  12. Posted September 5, 2007 at 10:45 am | Permalink

    It is indeed planned for 2008. You can keep up with the news at SOBCon Event.


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  1. [...] The Successful and Outstanding Blogger Conference – Will You Be There? The SOBCon07, the Successful and Outstanding Blogger Conference, will be May 11-12, 2007, in Chicago. If you want a closer relationship with your readers, and the increased traffic and benefits thereof, make a point of attending. — Lorelle at WordPress [...]

  2. [...] Chicago is closer to you, I’d highly recommend you see him at SOBCon 07. Here’s a good synopsis of why you should [...]

  3. [...] my announcement of the Successful and Outstanding Blogger Conference (SOBCon2007), I spoke about the many relationships a blogger has with the act of [...]

  4. [...] Digest from Lorelle on WordPress this week features hot news about the delay in WordPress 2.2, the The Successful and Outstanding Blogger Conference (SOBCon07) which I will be attending in May, Lorelle in print, and some fun I’m having cracking down on [...]

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