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Business Blogging: The Elephant in the Room is the Customer

Ben Yoskovitz of The Instigator Blog made a good point in The Elephant in the Room is You about how you, the customer, is the elephant in the room that business bloggers need to listen to and talk to.

* You’re the person companies aren’t talking about enough.

* You’re the person companies are scared of, but really shouldn’t be.

* You’re the elephant in the room.

…It might be as straightforward as starting a blog for your business. Doing so is not difficult. Yes, it requires some thought and planning, but any size business can do it, with minimal or almost no technical skill. How about a residential cleaning business in Florida? Yup, they’re blogging and it’s making a big difference.

Customers don’t want to be elephants anymore. And more and more they’re taking their business to companies that understand that; companies that help them get out of their elephant disguises.

It’s not a new idea, but it’s a good idea. If you are blogging for your business, listen to your customers and make your business blog about this “new” concept of real customer service.

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Copyright Lorelle VanFossen, member of the 9Rules Network

Member of the 9Rules Blogging Network

One Comment

  1. Posted December 27, 2006 at 12:48 pm | Permalink

    It’s just a shame that this isn’t something that a business would do on its own. Like ethics, just something you do because it’s right.

    As for companies being scared of their customers, they are rightfully so. It’s the customer who is going to make or break their next “big thing”. Blogs are a very useful tool in which the customer and general public can give feedback in a positive way, instead of the old method: sit back, and wait for it to either fail or succeed.

    Blogs should be incorporated into the testing phases of the product as well. This could potentially lead to fewer products coming out that fail, so to speak.


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