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Tips for A Good Corporate Blogging Guidelines

The Rambling Librarian addresses the issue of blogging guidelines for employees with a subtitle of “What might make a good corporate blogging guideline?”.

I tend to agree with that premise. You don’t need a lawsuit or negative publicity in order to do things right. Basically, the guidelines are to manage employees but not in an insidious way. I prefer to think that it’s about managing employees by managing their expectations where blogging is concerned.

I asked myself, “If a government agency were to draft a Blogging Guideline for Employees”, what would it say? Rather than start from scratch, I decided to review what is already out there, for a pointer or two.

The author goes on to offer examples of of various corporate blogging guidelines from major corporations, examining what is the good and bad in each.

If you are a corporate blogger, or have a company blog, don’t wait for someone to scream and yell or sue your company to do the “right thing” when it comes to your company’s blogging ethics. The suggestions offered should help you put together a good blogging guideline that will benefit your company as well as your blogging employees.

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Copyright Lorelle VanFossen, member of the 9Rules Network

Member of the 9Rules Blogging Network

4 Comments

  1. Posted December 9, 2006 at 4:32 am | Permalink

    Hey there I just found a blog that aggregates other people content would you call it a Splog because it does link back to the original authors.

    ajax-blog.com

  2. Posted December 9, 2006 at 10:56 am | Permalink

    Psssst… have you read the recent findings on partial RSS feeds? Open your feed, Lorelle! :)

    Re: Corporate Blogging, I like to call it “Clogging”. I’ve written about it quite a bit. It’s rarely done right, and is mostly ignored by the consumer who can smell PR and editing a mile away.

  3. Posted December 9, 2006 at 12:28 pm | Permalink

    Yes I have, from all perspectives. There is no consensus, thought the ones on the side of full feeds get a lot of publicity. I’ve heard from many who are glad I use excerpts due to the very long articles I tend to publish. People tend to pick and choose what to read on this blog, rarely reading everything, and excerpts mean they don’t have to scroll down extremely long articles. Such is the way of an more educational blog than an informative, opinionated one.

  4. Posted December 12, 2006 at 8:32 am | Permalink

    I agree, Lorelle.

    If the blog generally publishes short entries (read: less than 200 words), I don’t mind the full feeds, but I appreciate blogs with especially long content that use excerpted feeds. If the entry looks appealing to me, then I’ll click through to read.

    ~ Teli


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