Comments on: Bye-Bye Page View Brag

By: Daniel R

Daniel R — Tue, 12 Dec 2006 07:28:17 +0000

Lorelle,

Thanks for mentioning my Emergence-Media post. I’ll be definitely adding you to my RSS Reader.

Cheers,

Daniel

By: Cost Per News » MyBlogLog, Widgets and the Future of Online Marketing

Cost Per News » MyBlogLog, Widgets and the Future of Online Marketing — Sat, 09 Dec 2006 00:12:41 +0000

[...] Lorelle VanFossen has compiled a list of posts on other blogs which describe some of these quiet changes which are slowly spreading across the landscape of online marketing which serve as a great resource for further reading… [...]

By: Doug Karr

Doug Karr — Fri, 08 Dec 2006 19:06:12 +0000

I responded to this conversation and well, and you should trust that page views will not be dying any time soon!
http://www.douglaskarr.com/2006/12/02/the-page-view-is-not-dead/
It’s still a requirement of many of the implementations I’m currently working on. We utilize Ajax and rich internet application interfaces where we can, but ultimately, we still adjust for sites focused on advertising models.

By: Sam Harrelson

Sam Harrelson — Fri, 08 Dec 2006 18:32:57 +0000

Thanks for the plug, Lorelle.

This is an incredibly fascinating issue which transcends all forms of online marketing (and user experience in general) and has the potential to transform the way money is spent to gather attention for new products, services, platforms, etc.

Great job bringing together all of these various posts!
Sam

By: MacStansbury

MacStansbury — Thu, 07 Dec 2006 16:14:59 +0000

Last year, I seemed to have a pretty good source of traffic coming into my site every once in a while, but Site Meter wasn’t agreeing with me. The traffic would come in spurts, with little rhyme nor reason. When I added it to the RSS feed, then it leveled off.

Nowadays, with the way people can repurpose feeds, you have to use something like FeedBurner and hope that’s accurate.

By: Jackson

Jackson — Thu, 07 Dec 2006 15:28:27 +0000

Even though not all sites are using AJAX et al, page views still present a problem when you take into account RSS feeds. I think a much more valuable metric is ‘content views’, knowing how many times a particular piece of content has been viewed, whether it be on a site, in a feed, or on another site via aggregation.

Of course, advertisers only care about that when the content is the ad. With sites like ReviewMe and more companies incorporating bloggers in product launches, content views will be an increasingly important metric.

By: Alexander Røyne

Alexander Røyne — Thu, 07 Dec 2006 10:37:31 +0000

You are presenting a very valuable point here. Many advertisers cannot rely on the page hits anymore, since the hits within a flash application is not registered.

But there are other forms of registering hits/clicks. You can use JavaScript to register the coordinates of a site to see where the users tend to click, or a link parser that parse the links on a site before the link is redirected.

But still, to monitor domain hits (and not page views in general), we can use the old method.

The solution is yet to be discovered.