Comments on: Blogging Challenge: Should All Business Professionals Blog?

By: Blog Challenge: Write a Travel Post « Lorelle on WordPress

Blog Challenge: Write a Travel Post « Lorelle on WordPress — Fri, 04 Jan 2013 06:04:32 +0000

[...] Blogging Challenge: Should All Business Professionals Blog? [...]

By: Should Your Small Business Have a Blog? « Lorelle on WordPress

Should Your Small Business Have a Blog? « Lorelle on WordPress — Wed, 29 Nov 2006 07:28:23 +0000

[...] I recently asked if businesses should blog. Ashley Carr of the The itpr Group wrote in the IT Week Letter asking if blogs can benefit small companies. I liked what was said. There are two issues. Firstly, small businesses tend to have few marketing skills, little time but oodles of passion. So, if a small business does limited marketing, does investing time and effort in an emerging technology give them the best return? Unlikely. [...]

By: Should Business Professionals Blog? on iface thoughts

Should Business Professionals Blog? on iface thoughts — Sun, 12 Nov 2006 10:36:10 +0000

[...] The latest in Lorelle’s blogging challenge series is a topic I like to discuss a lot – Should Business Professionals Blog?. Mind that neither am I an expert on blogging or psychology nor an executive in any business to make statements. This is purely out of my experience of blogging as a professional. [...]

By: The Audience is Reading « Business Performance Coach

The Audience is Reading « Business Performance Coach — Mon, 06 Nov 2006 13:11:00 +0000

[...] The Audience is Reading The other day I asked the question Should Business Professionals Blog? in response to Lorelle’s blogging challenge. As professional as we want to be we cannot forget the reader. [...]

By: Gil Freund

Gil Freund — Mon, 06 Nov 2006 06:52:43 +0000

To paraphrase Blackadder: “Blogging for the sake of blogging is like fitting wheels on a tomato – time consuming and completely unnecessary”.

If you have time, inclination and knowledge to share, then blogging can be an excellent marketing tool. It can also assist in documenting you work for yourself and others and getting feedback.

For the professional and the corporation, a blog is a tool, not a goal.

By: Doug Karr

Doug Karr — Sat, 04 Nov 2006 21:37:16 +0000

Blogging requires transparency. I believe the basic question of whether or not your corporation should blog (I call that ‘clogging’), is whether or not you wish to be transparent in your relationships with your clients and also to your competition.

What I know to be true is that, if you do not blog transparently, you will be ignored and destroyed by the blogosphere. Insincerity is easy to observe. It’s most obvious during periods of poor performance with your company. The blog will amplify any behavior by your company. If you try to cover it up with some nice PR, be ready for the backlash. If you’re honest, be ready for the customer appreciation.

In short, if you can not blog transparently, you’re better off not doing it at all!

By: Should Business Professionals Blog « Business Performance Coach

Should Business Professionals Blog « Business Performance Coach — Sat, 04 Nov 2006 15:38:12 +0000

[...] Business Professionals Blog Lorelle poses a blogging challenge, Should Business Professionals Blog? and I guess if I qualify as a business professional and the consensus is that professionals shouldnot be blogging, too little, too late. [...]

By: engtech

engtech — Sat, 04 Nov 2006 09:21:56 +0000

I think professional blogging is a bad idea. What's intersting is how even if you're just an employee of a corporation, if you're the only one blogging about it you can become an unofficial "representative" of the company. Your words reflect the company even though you have no authority to do so. Cutting and pasting from one of my posts

Blogging has disrupted the media gatekeepers. Anyone can be a gatekeeper with the click of a button. Audiences are smaller, more dispersed, and more specific. As people take the media into their own hands there has been a positive backlash from corporate “public relations” as they scramble to find the new media sources: bloggers. People blog because they have something to say, they want something to do, or to generate attention. As the mainstream media shifts bloggers go from reporting news to being news (case in point, this post). This is where the backlash turns from positive to negative because rarely do they want or desire the attention from “being news”. “My exercise in figuring out where the line was repeatedly crossing it and then be told that I crossed it. Lawyers have come into my office three times.” — Zawodny. Is that the position a blogger wants to be in with their employer?