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Blogging Challenge: Should All Business Professionals Blog?

The Learning Circuits Blog posted a “big question” for the month of October which asks people to respond to the question “should all learning professionals be blogging?” A lot of educators and others have responded, adding up to 26 at last count, all examining the issue thoroughly.

It got me thinking about whether all professionals in general should be blogging. After all, they are business professionals, experts supposedly in their fields, and they got there by working hard long hours.

Now, modern-thinking businesses expect them to not only continue to work those long hours but include blogging into their schedule.

I remember how tough it was for my father struggling to cope with the new computerized technology as he watched secretaries and receptionists get laid off at work. Instead of being able to have his letters and reports typed up by an expert, he was now forced to do it himself. Memos once dictated and typed up by a secretary or office assistant were now typed by his two fingers via email. I try to imagine him blogging and it’s a joke. He couldn’t understand it even when I tried to explain to him what I did.

While many business professionals are now expected to be computer savvy, some are not “that” savvy. And some of these people are being asked to blog. Should they?

So your this week is to blog about the issue of whether or not professional business folks, experts in their industry, should be blogging. If so, what would make them a blogger worth reading? If not, why?

Previous Blogging Challenges

These are published weekly and are an attempt to kick your blogging ass. They serve to challenge your thinking and efforts in blogging and blog writing. To participate, start challenging yourself now. Today. Go for it. Previous challenges have been:


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Copyright Lorelle VanFossen, member of the 9Rules Network

Member of the 9Rules Blogging Network

3 Comments

  1. Posted November 4, 2006 at 4:21 am | Permalink

    I think professional blogging is a bad idea. What’s intersting is how even if you’re just an employee of a corporation, if you’re the only one blogging about it you can become an unofficial “representative” of the company. Your words reflect the company even though you have no authority to do so.

    Cutting and pasting from one of my posts

    Blogging has disrupted the media gatekeepers. Anyone can be a gatekeeper with the click of a button. Audiences are smaller, more dispersed, and more specific. As people take the media into their own hands there has been a positive backlash from corporate “public relations” as they scramble to find the new media sources: bloggers.

    People blog because they have something to say, they want something to do, or to generate attention. As the mainstream media shifts bloggers go from reporting news to being news (case in point, this post). This is where the backlash turns from positive to negative because rarely do they want or desire the attention from “being news”.

    “My exercise in figuring out where the line was repeatedly crossing it and then be told that I crossed it. Lawyers have come into my office three times.” — Zawodny.

    Is that the position a blogger wants to be in with their employer?

  2. Posted November 4, 2006 at 4:37 pm | Permalink

    Blogging requires transparency. I believe the basic question of whether or not your corporation should blog (I call that ‘clogging’), is whether or not you wish to be transparent in your relationships with your clients and also to your competition.

    What I know to be true is that, if you do not blog transparently, you will be ignored and destroyed by the blogosphere. Insincerity is easy to observe. It’s most obvious during periods of poor performance with your company. The blog will amplify any behavior by your company. If you try to cover it up with some nice PR, be ready for the backlash. If you’re honest, be ready for the customer appreciation.

    In short, if you can not blog transparently, you’re better off not doing it at all!

  3. Posted November 6, 2006 at 1:52 am | Permalink

    To paraphrase Blackadder: “Blogging for the sake of blogging is like fitting wheels on a tomato – time consuming and completely unnecessary”.

    If you have time, inclination and knowledge to share, then blogging can be an excellent marketing tool. It can also assist in documenting you work for yourself and others and getting feedback.

    For the professional and the corporation, a blog is a tool, not a goal.


5 Trackbacks/Pingbacks

  1. [...] Business Professionals Blog Lorelle poses a blogging challenge, Should Business Professionals Blog? and I guess if I qualify as a business professional and the consensus is that professionals shouldnot be blogging, too little, too late. [...]

  2. [...] The Audience is Reading The other day I asked the question Should Business Professionals Blog? in response to Lorelle’s blogging challenge. As professional as we want to be we cannot forget the reader. [...]

  3. [...] The latest in Lorelle’s blogging challenge series is a topic I like to discuss a lot – Should Business Professionals Blog?. Mind that neither am I an expert on blogging or psychology nor an executive in any business to make statements. This is purely out of my experience of blogging as a professional. [...]

  4. [...] I recently asked if businesses should blog. Ashley Carr of the The itpr Group wrote in the IT Week Letter asking if blogs can benefit small companies. I liked what was said. There are two issues. Firstly, small businesses tend to have few marketing skills, little time but oodles of passion. So, if a small business does limited marketing, does investing time and effort in an emerging technology give them the best return? Unlikely. [...]

  5. [...] Blogging Challenge: Should All Business Professionals Blog? [...]

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