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Google’s Custom Search Engine Helps Sites Search by Theme

Google Blog announces a new Google Custom Search Engine, a customized search engine for your own blog. This isn’t your normal site search engine. In fact, I wish they’d called it something else more distinctive to clarify what this is. The Custom Search Engine can be used on your site to do themed and targeted searches within a specified, predetermined search parameter, searching all of Google. The Free Google Site Search is a feature that allows searching your blog or website, generating posts and pages found on your site.

The Google Custom Search Engine is designed for fast and easy setup and claims:

…you can create a search engine that reflects your knowledge and interests; looks and feels like your own; and, if you choose, you can make money from the traffic you receive through Google’s AdSense program. You can even invite your friends and trusted community members to add to and help build your search engine.

On my Family History blog, I want a search engine that will search my own site and include WordPress database posts as well as non-WordPress static HTML pages in search results, which is called the Google Free Site Search. This new search engine isn’t that kind of site search.

This customized search engine program by Google accepts a targeted and narrow search parameter. For instance, if your blog is about “WordPress”, you can set it to search for “WordPress”, allowing users to find more information about WordPress. If your blog is about racing cars, then you can open up a world of Google search results on car racing.

Like links to which takes users away from your site to see topics on other sites related to what you are writing about, Google’s new customized search program directs your readers to other sites related to your blog’s topic.

This isn’t a feature a lot of bloggers may want to use. The key is to get your readers off your site to visit other related sites. This benefits others and expands your reader’s resources, but I still say give them the opportunity to fully explore all the wealth on your blog before you send them elsewhere.

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Copyright Lorelle VanFossen, member of the 9Rules Network

Member of the 9Rules Blogging Network

4 Comments

  1. Posted October 28, 2006 at 7:51 am | Permalink

    I think this is a great idea from Google.
    Finding related articles is much easier with this service, but sometimes I miss the general stuff within the customized search results.

    Thank you for sharing this story with me !

  2. Posted October 28, 2006 at 10:27 am | Permalink

    This is great news for all sorts of reasons! For example, I created a custom search for WordPress. As anyone who has tried to find something on the support forums knows, that search stinks when it’s working (which is only slightly more often than naught). My search looks for your query in the Codex, support forums, and the wp-hackers archives. I find 70% of all my queries are answered by one of those 3 places. Try it out! If there are any other places that should be added… let me know!

  3. Posted October 28, 2006 at 11:19 pm | Permalink

    Hello Lorelle. I am Annie Alba, the owner of Blogotion, a new blog portal. We think your blog “Lorelle on WordPress” is really good. In fact, we have listed your blog among the 150 most important blogs of this year.

    I invite you to visit Blogotion at:
    http://www.freewebs.com/blogotion/

    If you want to link back to us, feel free to read the instructions in our site. Congratulations for your awesome work!

    Annie Alba

  4. Geoff Dodd
    Posted February 17, 2007 at 3:37 pm | Permalink

    Lorelle,

    Yup. This is easy once you belong to Google Adsense. It is a fine way to start to monetize your web efforts. You can choose Site Search with 3 or 4 of your websites included or THEME search which is great for Niche communities. Google has a brilliant team approach where engineers can suggest their bright ideas to the top 3 managers, including Sergy Brin.


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