Google Blog announces a new Google Custom Search Engine, a customized search engine for your own blog. This isn’t your normal site search engine. In fact, I wish they’d called it something else more distinctive to clarify what this is. The Custom Search Engine can be used on your site to do themed and targeted searches within a specified, predetermined search parameter, searching all of Google. The Free Google Site Search is a feature that allows searching your blog or website, generating posts and pages found on your site.
The Google Custom Search Engine is designed for fast and easy setup and claims:
…you can create a search engine that reflects your knowledge and interests; looks and feels like your own; and, if you choose, you can make money from the traffic you receive through Google’s AdSense program. You can even invite your friends and trusted community members to add to and help build your search engine.
On my Family History blog, I want a search engine that will search my own site and include WordPress database posts as well as non-WordPress static HTML pages in search results, which is called the Google Free Site Search. This new search engine isn’t that kind of site search.
This customized search engine program by Google accepts a targeted and narrow search parameter. For instance, if your blog is about “WordPress”, you can set it to search for “WordPress”, allowing users to find more information about WordPress. If your blog is about racing cars, then you can open up a world of Google search results on car racing.
Like links to Technorati which takes users away from your site to see topics on other sites related to what you are writing about, Google’s new customized search program directs your readers to other sites related to your blog’s topic.
This isn’t a feature a lot of bloggers may want to use. The key is to get your readers off your site to visit other related sites. This benefits others and expands your reader’s resources, but I still say give them the opportunity to fully explore all the wealth on your blog before you send them elsewhere.
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Site Search Tags: google, google free site search, google custom search engine, search engine, google search, google search engine, searching google, adding search engine to your blog, targeted searching
Copyright Lorelle VanFossen, member of the 9Rules Network