Comments on: Google the Brand Name or google the word? http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/ Helping you learn more and do more with WordPress Sun, 19 May 2013 03:58:36 +0000 hourly 1 http://wordpress.com/ By: Isaac http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/#comment-156651 Tue, 16 Jan 2007 21:30:20 +0000 http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/#comment-156651 Remember, that to hold a trademark on a name that the company is legally required to defend said trademark. If they don’t, they will lose it. These lawyers may be going a little overboard, but you have to draw the line somewhere.

]]> By: Using WordPress in Your Domain Name? Don’t! « Lorelle on WordPress http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/#comment-56569 Thu, 26 Oct 2006 09:08:57 +0000 http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/#comment-56569 [...] The idea that WordPress could become a generic name like Kleenex, Jeep, and Google is exciting to think about. Instead of saying “I’m going to blog that”, you could say “I’m going to WordPress that”. Wow! [...]

]]> By: Petit http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/#comment-34178 Thu, 07 Sep 2006 00:38:44 +0000 http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/#comment-34178 I really hope some marketing decision makers at Google reads you conclusive article. Their lawyers makes fools of themselves and the company. Not only is it flattering and the best proof of success, when a trademark makes its way into common vocabulary, it is the best of marketing vehicles you can get.

Of course it doesn’t hurt the company or its trade mark. People are not stupid – they know the difference between “to google”, Google, the company and Google, the search engine.

I remember having a vespa, that is a scooter ( google it if you don’t know ), but the brand was Lambretta. Everyone I knew called it a vespa, and Vespa was the more successful Italian scooter manufacturer at the time. Vespa means “wasp” in Italian ( I googled that too – on Google by the way ;) , and it’s humming sound and it’s brand didn’t suffer.

Google should fire its lawyers. If the whole buzz is not planned after the principle, that all publicity is good publicity, and the case is dropped as the buzz drops.

]]> By: myepinoy http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/#comment-34027 Wed, 06 Sep 2006 09:27:40 +0000 http://lorelle.wordpress.com/2006/09/05/google-the-brand-name-or-google-the-word/#comment-34027 If Google complained about using the whole word, why don’t we drop the “G”. So instead of “i google you.” or “i am googling.”, we can say, “i oogle you.” or “i am oogling.”

My definition of oogle would be to stare at the computer monitor.

What do you think?

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