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Pajama Market – Interviewing One Business Blog at a Time

It is the goal of The Pajama Market, Small Business Blog of the Day, to review small business blogs. Not just any blog, but a blogs that sell products or services.

To qualify for inclusion:

Five days a week, I write about a small business that is blogging. I do this as a resource for other businesses to turn to in order to get ideas for their own blog.

With this in mind, I’m looking for blogs that are useful for another business to look at. It may be your design, the functions available on the blog, your use of photos, your writing style, or even your flaws that make your site useful to other businesses.

The blog must also be the official blog of the small business, be a business that sells an actual product or service, and be regularly updated. Big business blogs need not apply.

I found some of the recently highlighted small business blogs to be fascinating and definitely got my shopping desires flowing.

Sharma Designs is a jewelry maker with a blog featuring specific jewelry pieces, and the challenges of running a jewelry business. Larry Maiman’s Bakery and Cafe offers an interesting perspective on how a blog helps to create a dialog between customers, even if the business isn’t typical for online communications and marketing.

A review of Vegetables for Breakfast “discusses the experiences of beltway inhabitant Denise Graveline as she receives the food she eats from a Community Supported Agriculture project in Shepherdstown, West Virginia called Fresh & Local CSA.” According to Pajama Market, the blog was one month old when discovered and already contained 54 posts.

…the content is great! You will find the farm’s current offerings, suggestions on working veggies into your diet, recipes, and other subjects that compliment the blog nicely.

There’s one [category] called from porch to porch in food miles that details how many miles Denise’s food travels from the farm to her kitchen: “Add that to the 79 or so miles from Shepherdstown, West Virginia, where Farmer Allan and team picked my vegetables this morning, for a total of about 86 food miles from the farm to me. While U.S. growers and their industry representatives continue to object to “country of origin labeling,” if you pick up, say, a bag of carrots in the supermarket, they very likely come from Bakersfield, California, just under 2,688 miles from me.”

Another interesting interview was with Dr. Dan Beatty, Veterinarian, who said:

The blog is essential for my company in the internet world. My intentions are to have a large web presence outside of the physical business world, so that I can give all the information I can to as many people as I can – the internet is the best way to do that. The blog is a fantastic way to make a connection with your customers (readership) they get to know you and will allow you to help them and as a benefit they will trust you more and therefore tend to buy products you are selling or recommending more quickly than a total stranger coming to a static website.

That’s the key to a successful blog, in my opinion.

If you would like to be interviewed for inclusion in the Pajama Market blog reviews and interviews, carefully read through the What Qualifies a Blog to Be Features on Pajama Market guidelines and make sure you have a specific product or service you sell, and let them know you are interested.

For those of you who enjoy finding new blogs and interesting ways people blog, the Pajama Market is a clever way to showcase unusual blogs and ways to blog.


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Copyright Lorelle VanFossen, member of the 9Rules Network

Member of the 9Rules Blogging Network

2 Comments

  1. Posted August 28, 2006 at 10:33 pm | Permalink

    Interesting resource! I’ve clipped this in Bloglines for future reference. My wife has had her own drapery and custom sewing business for many years, and we’ve talked about putting up a site for her. I’ve been thinking about “ghost blogging” for her to generate more business should she go online. This will help me to know what–and what not–to do when the time comes.

  2. Posted September 26, 2006 at 3:19 am | Permalink

    Interesting resource! I’ve clipped this in Bloglines for future reference. My wife has had her own drapery and custom sewing business for many years, and we’ve talked about putting up a site for her. I’ve been thinking about “ghost blogging” for her to generate more business should she go online. This will help me to know what–and what not–to do when the time comes.


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