Steve Rubel of Micro Persuasion brought up “The Underground Blogosphere”, the world of email communication that transpires daily between bloggers. Kent of Newsome.org took this a step farther and created 5 rules for emailing another blogger about your post, or bloggers emailing bloggers in general. TDavid of Make You Go Hmm added “How to Get a Blogger’s Attention” with 4 more rules.
A lot of bloggers email each other with the hope that they will encourage the other blogger to write about what they are writing about. Others are seeking mentors, helpful support along the blogging path.
On the issue of emailing another blogger to encourage them to write about your blog or your post, I agree with these rules whole heartedly. In brief, they are:
- Develop a relationship with the blogger before you email.
- Don’t just start sending indiscriminate emails to people who don’t know you.
- Be brief, kind, and appreciative.
- State why the post might be of interest to the recipient.
- Be patient.
- Contact people the way they prefer to be contacted (not everyone likes email – IM, IRC, blog comment, etc.).
- Be sure the person hasn’t already written about the same thing.
- Random selfless acts communicated separately. [Say thank you in a separate email.]
- Be sure it is among your best stuff and in the blogger’s field of interest.
These are fabulous, and while it is said buried in these rules, I’d like to add number ten.
10. Have No Expectations and Silence Is Not An Answer.
Just because you went out of your way to contact the blogger, don’t expect them to respond, react, or do anything. Expect nothing and be pleasantly surprised when you get something.
If the blogger has not responded, do not make crap up in your head about what they are thinking or feeling about your email.
Silence is not an answer. It is merely the sound of nothing. Honor nothing as nothing until you have more information.
- I Love It When You Say Nice Things About Me
- Have Your Favorite Bloggers and Blogs Run Out of Steam
- Traffic Trolls – Creating Controversy to Increase Blog Traffic
- Blogging Yourself Into a Job: Is Your Blog Your Resume?
- How Not to Blog in a Blogathon Blog
- Washington Post – Why Bloggers Blog
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Copyright Lorelle VanFossen, member of the 9Rules Network