Shell Holtz writes a great article on “When is a Link Not a Link” that is worth reading if you are worried about fair use of content and link citations of web page content:
For years, I’ve been getting the same question when I get to the hyperlink section of my “Writing for the Wired World” workshop: “Do you need permission to link to somebody else’s content?” I am not a lawyer, but I have read a fair amount on this subject. My understanding is that, with some very narrow exceptions, any content that is freely accessible on the web is fair game for a link.
…The question today, though, is whether the broad court findings on deep links apply to non-HTML content. Based on search engines’ ability to find Adobe Acrobat PDF files and the various search engines that scour images, audio, and video, it would be easy to assume that all publicly-accessible content is fair game for linking.
Makes you wonder, doesn’t it?
Site Search Tags: link, linking, deep+links, permission, copyright, violation, files, pdf, podcast, images, photographs, content, video, audio, citation, reference
Copyright Lorelle VanFossen, member of the 9Rules Network


For years, I’ve been getting the same question when I get to the hyperlink section of my “Writing for the Wired World” workshop: “Do you need permission to link to somebody else’s content?” I am not a lawyer, but I have read a fair amount on this subject. My understanding is that, with some very narrow exceptions, any content that is freely accessible on the web is fair game for a link.









17 Comments
My thinking has always been, “If you don’t want someone to find it, link it, and share it, then don’t publish it.”
As a former About.com guide, I can tell you that we used to ‘deep link’ to other sites all the time. It was encouraged and required. We were told of fair use and the legalities but this was always a freat area.
In the thousands of websites I had visited and linked to, only a handful (maybe 10) ever sent an email
requesting we not link to their content via a ‘deep link’ and instead link to their top page domain only.
The word “freat” in post # 2 should read “GRAY”… not sure what happened in translation??
If you are linking TO someone’s content with a brief description of where the clicker is going, that’s giving credit to the original poster, right? I link to you at least once a week.
Today I did a search on macrobiotics. In three of the four sites I read, the content was the same, word for word, and no one linked to whomever wrote the original article. That’s cheap in the game, I think.
voipendium: I don’t know which post is #2. I don’t find that word in my blog, so if you could be more specific, maybe I can fix the problem. Thanks.
Thanks, Lorelle. The problem in post # 2 was a ‘fatfinger’ problem on my side. All better now!
Enjoy your blog, much.
Be well!
Charlie Cacioppo
I’ve always thought that linking to any public web page is ok.
What’s not ok is to link directly to bits of content out of the original website context without permission. For instance, linking directly to somebody’s images, videos, or PDFs without the original source knowing. Whether you give credit or not (and of course you should), you’re using somebody else’s bandwidth.
In the article discussed here: “Context really doesn’t matter. If the URL exists, you must acquit. Otherwise, if you’re putting MP3 files on the Web and you don’t want someone pointing to them from the contexts of their choice, then, instead of sending takedown notices to that someone, take down the content itself. That way, nobody will point to it. “
I completely disagree. Context does matter. It makes clear who owns the content. The argument of “if you don’t want [hotlinks, ripoffs, defacing, etc] then don’t post to the Internet” sounds very childish to me.. Like “if you don’t want to get in a car crash, don’t drive”. How stupid! You still need/want to drive. What’s needed is a social code of conduct.
My personal opinion is linking is no holds barred - if you put something online, the very nature of the internet promotes linking. I think taking something else and presenting it as your own work is a different matter, particularly when you are doing it for commercial gain. I recently had an entire blog post stolen, reproduced on a commercially oriented site, unlinked, unattributed.
I gave them a gentle suggestion that this wasn’t a good idea and they took it down. I didn’t ask for a takedown, I just asked for attribution. The more my work is circulated the better, but I do want people to know it’s my work.
We could probably imagine JAVA-like rules where on-line material could be tagged as:
- public (accessible by deep links from anywhere)
- protected (accessible from within the same web site only)
- private (accesible from the same web page only)
Such a structure would definitely answer some of the above concerns, and enhance software quality by clarifying interfaces and layers.
But maybe it is already discussed / implemented - I am no specialist.
Hmmm…. I like…
I wonder if the tools already exist. I mean, htaccess already lets you turn off hotlinking to images and other types of files (similar to the protected level mandarine suggests). I’m no Apache expert so I don’t know how flexible it is and whether it could be expanded to indiviudal pages as opposed to global file extensions.
But I do think that content owners should have a say on what gets linked to and how.
Just like we do today with Search Engines. It’s not perfect, and bad robots don’t follow rules, but we do have a way of expressing our “indexing policy”.
I checked Shel (not Shell by the way) Holtz’s site and found one interesting comment by Mr.Leo Bottary. He said “By the way, we’re simply sending people to their site.”. By this, they should thank us then.
I am always amazed when I see this topic still bouncing around, mostly because I was surprised it was an issue in the first place. I encountered this question first from a student while I was teaching web development at UCSB in 2000. At the time I flatly said it was a rediculous notion, but decided a more diplomatic answer was needed. Here is what I came up with:
1) Linking to a site is no different than giving direction to the local restraunt. Deep linking is no different than giving directions to the restroom inside a local restraunt. Last I checked there is no legal precedent against this.
2) It is a very simple matter to put a small piece of PHP or ASP code to be included in all pages you do not want linked to that checks the referring URL and bounces you if it does not come from a “cleared” domain.
I can’t believe money is being spent in court on this. Geeze, get over it already
Cheers,
John
Hi Lorelle!
As I’ve said before, I do follow links from your blog.
Interesting matter as ususal, even if old on the web and elsewhere.
I relly don’t understand how you manage to travel, write AND find/recommend good reading.
You certainly do though.
On the linking/deep linking thing I’d like to see a little bit on your own thoughts, when and if you get the time and inspiration.
I’d spit out a few words of my own, were it not so damn hot in Sweden right now.
May your flag fly!
I would agree completely with the content being fair game for a link. I’ve recently discovered a blog, however, where the “author” has taken my posts - verbatim - and posted them as her own. No link. No attribution. No nothing. The kicker? She emailed me to tell me so, that she was “inspired” by my words.
It’s an extremely uncomfortable situation, for starters, that I’m not exactly sure how to deal with properly.
What To Do When Someone Steals Your Content should help.
I’ve recently discovered that a site called Yogacara Network is reproducing my content without acknowledging me as the original author. It appears that the site is a splog, aggregating content from dozens of sites purely to profit from Google ads. I’m very angry about this but I’m not sure what to do. I’ve contacted the site, telling them they are violating copyright law, but have not received a reply. I’ve also contacted other bloggers informing them that their content is being stolen. Hopefully, if the site’s host receives enough complaints, they might pull the site down.
I posted something about it recently:
http://neurophilosophy.wordpress.com/2006/07/11/is-my-content-being-stolen/
Look at music from the 80;s Eddy Van Halen started his thing and then everyone else started doing it. People started buying/selling on Ebay and then more people started doing it! Copying and modifying is what the motorcycle and car manufacturers do just look at the honda’s that look like Harley Davidsons does prestige matter?. How about Toyota remember how lame know they got a Lexus that looks like a BMW does prestige matter? We live in a progressive society thats what makes us strong! just imagine if the first man with fire said to the second guy when he got fire “hey you got fire now you know that was my idea ive had it for awhile put that out!. Things would grow stale and die if people are not inspired to do better sometimes it works sometimes its just a lesser copy, look at the history of the internet it started with government scientist and there ideas were modified by people with vision to the benefit of all! Staying on top is hard making a come back is possible, but above all else you can not stop progress. There is nothing new in this world but I bet there is a better mousetrap on the horizon and also one made in china that is probably crappier but someone is going to buy it are you?
Laters Jeff Hansen
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