Heard the term “landing page” or “landing site” in relationship with e-Commerce and Search Engine Optimization (SEO)? It is the page people arrive on your site from a search engine.
If you are searching for “wordpress plugins” in a search engine, it will call up a list of results. Click on one of those results and the search engine link takes you to the clicked page. You know how this works, right? The page you land on is called a “landing page”.
In general, visitors arrive on the page listed in the search results. They take a look, quickly realize this is not what they want, and leave.
What if you could offer them more when they arrive from a search engine? What if you could take those search terms and generate more than one result to help the visitor find the information they are hunting for? What if you could grab them before they get to the resulting page and say “Hey, this might be what you are looking for, but here are a bunch of other suggestions related to your search that might help you more.”
When you arrive on the site from a search engine, your link brings information on the search terms which brought you here. These terms are recorded by your site statistics. When you check your site statistics, you will see a list of search terms which brought people to your site.
If you could grab that information that arrives, the moment the visitor arrives from the search engine, and use those search terms to generate a custom page to highlight the specific page plus related posts, wouldn’t that be something?
The Undersigned has come up with a landing site technique for WordPress users, as well as a Landing Sites WordPress Plugin to help you develop a “welcoming mat” for visitors arriving from search engines.
These techniques grab the incoming visitor’s information and show them a customized page with related posts. It’s not perfect, and still under a bit of development, and it may not work for your WordPress blog, but it is worth investigating to see what the results are.
Let me know what you learn and how it works for you.
Site Search Tags: landing, page, site, website, blog, traffic, seo, search, engine, search+engine, results, search+results, welcome, welcome+mat, custom, customize, wordpress
Copyright Lorelle VanFossen, member of the 9Rules Network