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Like Owner Looks Like Dog, Do You Look Like Your Aggregator?

I loved how the Squash blog by Phil Sim titled this: Do You Look Like Your Aggregator. Brilliant.

You know how they say pets tend to look like their owners. Well, after playing around with content aggregators over the last few days, it’s become strikingly obvious to me that the content aggregators share the same types of personalities as their users.

The explosion of traffic this site has seen over the last three of four days that has seen us maintain our lofty WordPress ranking has been entirely down to referrals from aggregators. So I’ve had the opportunity to watch the kinds of traffic that these aggregators send through as well as watching the way certain stories climb or fall.

It’s been fascinating.

He examines the various social bookmarking services, calling them “aggregators”, which they are, and looks at the commonality in users as well as sources found there. He tackles three biggies in the field: memeorandum, Digg, and Reddit.


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Copyright Lorelle VanFossen

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