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Accessibility Wins SEO Plus Plus

As a long time fan of accessibility in website design, A List Apart’s Andy Hagan’s article, “High Accessibility Is Effective Search Engine Optimization” is a splendid look at how the fight for the right for accessible web pages actually helps your SEO and search engine page rank.

I have been a search engine optimizer for several years, but only recently have become infatuated with web accessibility. After reading for weeks and painstakingly editing my personal website to comply with most W3C Web Content Accessibility Guidelines, I have come to a startling revelation: high accessibility overlaps heavily with effective white hat SEO…On further reflection, this overlap makes sense. The goal of accessibility is to make web content accessible to as many people as possible, including those who experience that content under technical, physical, or other constraints. It may be useful to think of search engines as users with substantial constraints: they can’t read text in images, can’t interpret JavaScript or applets, and can’t “view? many other kinds of multimedia content. These are the types of problems that accessibility is supposed to solve in the first place.


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2 Comments

  1. Posted December 10, 2005 at 12:44 pm | Permalink

    This article tells the most important things which any seocopyrighter must know as his five fingers :)

  2. Tracy
    Posted October 3, 2007 at 2:46 am | Permalink

    Accessibility is a key issue, if a high ranking in the organic listings is important to a website, a site should be designed in the best possible manner. the problem many people have is they have a site built that suits their eye, not that of search engines.


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