Tech Recipes’ The Digg Effect: The Top 10 Things Webmasters Should Know is a great look at what you need to know if your blog gets “dugg” by Digg. It compares being dug by Digg with being Slashdotted, though it doesn’t take into account being Washingtonposted with Technorati, but the effect is probably the same.
Some things I found interesting in the report is that most Digg users are not only smart, they are web wise. They aren’t interested in ads or “paying” for services. They are cheap and yet eager for techie info and hot topics.
Digg users do not click ads. Webmasters should stop trying to game the system to get the traffic. The increased traffic will use up your bandwidth and will risk slowing down or crashing your server. In the short run, getting on the front page is more likely to cost you money than make you money if you are depending on ads for your revenue…I am not certain why digg users do not click on ads; however, my best guess is that a lot of this traffic is just people surfing to see what’s popular in the internet world.
Their research also found that Digg users do not comment on the blog but do so from within Digg, so the webmaster needs to visit Digg to find out what people are saying about your post or article. While for the most part the information may be educational, the article states, “Every site on the front page gets flamed in the comments. If you read digg, you need a thick skin. If the site is something about windows, the apple/linux people whine… and visa versa.” It goes on to add that if you get dug, then check out the comments are participate in them (more work) in order to keep them under control, on topic, and to respond to comments.
It does say that Digg visitors are better behaved than Slashdotters, implying that visitors arriving from Slashdot tend to leave a mess behind them:
I don’t know if digg has less of a troll culture or not, but digg users do not wreck a place like slashdot members can. Many times you’ll see a slashdotted site have comment boards filled with typical trolls links and material. Digg users typically leave the place as they found it.
This could be because Digg is still new and the trolls haven’t found it yet, so it could just be a matter of time.
In summary, the article basically says it is nice to be Dug by Digg but it can be very costly on bandwidth traffic. Be prepared with plenty of bandwidth or to pay more if you get listed by Digg.
It doesn’t seem to help with page rank but if your site is popular with Digg users, it will appear in the ranks of Technorati, Del.icio.us, and other popular tagging sites, something I found to be true. In other words, good news travels far but not always to the “right” people.
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Copyright Lorelle VanFossen, member of the 9Rules Network Subscribe