I’ll be talking more about pings and how the work with WordPress and blogs, but as a little prep work, take time to read Blog Herald’s Understanding Blog and Ping.
I’ll give a short answer and a long answer because Blog and Ping comes in a few different flavours.
The Short Answer: Blog and Ping is a online marketing term applied to a system that utilizes blogs and pings (short for pingback) to deliver content and/ or sites for indexing in search engines with the ultimate aim of profit.
But that doesn’t really explain a lot, because basically that’s what blogs already do.
Technorati Tags: blog, ping, pinging, pingback
Site Search Tags: blog, ping, pinging, pingback
5 Comments
When blog & pinging for the benefit of SEO there has been a lot of talk about the potential of negative impact relative to SEO. But if it has the possibility of having a negative impact on a sites indexing within a search engine, or its ranking, or whatever, then couldn’t it be used to sabotage a competitors site(s)?
Thanks for any thoughts.
Bryan Sullivan
If you ping more than you should, or if you are blogging purely for SEO purposes, you will be banned and penalized.
Exactly.
For all the good in the world, there are evil doers lying in wait. Abuse is abuse is abuse. I know that Pingomatic reports spending massive volumes of energy dealing with spam pings, as do others.
I read a lot of tips that say “success in blogging comes from posting and then immediately visiting a pinging site and pinging away”. Dumb Dumb and Dumber.
WordPress automatically handles pings, so why bother pinging again? Now, if there are ping services not included in Pingomatic, then once in a while visiting those services for a ping is fine, since you are pinging a different audience.
Like I said, I’ll be writing more on this, but let’s be specific and label abuse when we find it.
I don’t think ping goes to all pinging directories. Some pings should be done manually. Other pings lost their way in this cyperspace.
When authors ping, they should just ping services that are relevant to their sites to keep the spamming down. Pinging is good when used in moderation only.
4 Trackbacks/Pingbacks
[...] I ping for you Lorelle. [...]
[...] Blogging tools, like WordPress, which feature automatic pinging, will send a “note” to the tag service that says “hey, I’ve updated my blog and I have tags, come search and find them and list me in your tagging service database where people can find me.” [...]
[...] Ah, the “good” old days. Today, pinging services send a knock on the door to search engines and tag services the second your post is published on your blog. The ping is an electronic signal that says “Hey, we got something new here. Come visit!” Search engines arrive within seconds, minutes, or at most hours, and your post is added to their database in seconds. Instantly searchable and findable. [...]
[...] ping is sent to a pinging service which notifies search engines and directories that you’ve updated your blog, giving them an [...]
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