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Top 5 Web Myths

Dr. Peter Jones shares his “Top 5 Web Myths” and they are wonderful and worth a read.

Top 5 Web Myths Myth #1: You start with a design and layout, then start filling it with content.

In fact, the main and primary task of building a website is creating good content and keeping it up to date, which has little or nothing to do with design and layout. The main job of graphic design is to enhance and not hinder usability of said content. Only then is the designer free to find ways to add a professional appearance to the website.

It’s like making furniture. You wouldn’t make a varnish shell and then add wood, but that’s what most people try to do with websites. You’d cut and assemble the wood (create content), round the sharp corners and sand it smooth (design for usability), and finally add a glossy finish to it (design for a professional look).

3 Comments

  1. Posted October 17, 2005 at 6:22 pm | Permalink

    you don’t think that the main and primary task of building a web site is creating something that get seen by users? you can design yourself silly, but if nobody sees it, what’s the use? It could be the Picasso of web design but if it’s locked in a dark closet nobody can appreciate it.

  2. Posted October 18, 2005 at 9:03 am | Permalink

    Seen by users? You’re right that it could be the most beautiful design in the world, but if there is nothing for search engines to gather into their database, including words, specifically keywords, then your site will never be seen.

    Pretty is only CSS deep. Beauty to search engines gets you found. Which is why I loved the analogy of making furniture. The design is varnish, and the content is wood. Which came first? The wood or the varnish.

    The wood consists of content, content, content.

  3. Wayne
    Posted July 18, 2007 at 10:11 am | Permalink

    This is simple but deep. The more I think about it, the more sense it makes.

    Thanks, Lorelle.


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