Link Love Lost or How Social Gestures within Topic Groups are More Interesting Than Link Counts by Mary Hodder is a must read for serious bloggers.
Bloggers should have input about the importance of one social gesture over another, one metric over another, and know what it is that is included because it will be used to describe them. And also, I cannot assume that the ways I read blogs is the same as everyone else, so I’d rather have a community algorithm in the sense that the community has commented on the weight of some metrics over others within the algorithm, and not just assume that the ways I or others weight these gestures in our blog search are correct for everyone.
I recently highlighted how Google determines page rank, how link popularity plays a critical role in page rank, and the power of the link, but Hodder’s examination of how blogs should really be categorized and judged is brilliant.
A new metric could balance links with these other representations of activity (not all are available, but if we want them, we should ask tool builders and data aggregators to get these kinds of information for us). Note that many of these are subject to spam, and spam controls for them are implemented by the companies that track this stuff. Using a metric that incorporates those will require additional spam controls.
So then.. we talked about how important those kinds of information are us as we evaluate a blog or post, and then whether or not there was a number associated with that particular information or a ratio between two sorts of information that might be interesting, and whether it’s information we have, and what we might do with it.
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